{"id":817,"date":"2025-05-15T17:14:30","date_gmt":"2025-05-15T20:14:30","guid":{"rendered":"https:\/\/neoloshop.com\/tutorials\/?p=817"},"modified":"2025-05-15T17:23:24","modified_gmt":"2025-05-15T20:23:24","slug":"5-books-you-must-read-before-launching-your-online-store","status":"publish","type":"post","link":"https:\/\/neoloshop.com\/tutorials\/5-books-you-must-read-before-launching-your-online-store\/","title":{"rendered":"5 Books you must read before launching your online store"},"content":{"rendered":"\n

Launching an online store with Neolo Shop<\/a> is a big step, but we know it can be challenging. As an entrepreneur or merchant, you want concrete tools to make your e-commerce a success from day one. <\/p>\n\n\n\n

That’s why we recommend five books<\/strong>, all available on Amazon US, that will give you practical and specific strategies. These books will help you avoid mistakes, connect with your customers, and grow your business.<\/p>\n\n\n\n

Let’s get started!<\/strong><\/p>\n\n\n\n

1. \u201cEcommerce Evolved\u201d by Tanner Larsson<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ecommerce Evolved<\/em> is a straightforward guide for those just starting out in the world of e-commerce<\/strong>. Tanner Larsson shares detailed strategies for choosing products, optimizing your store, and converting visitors into customers. His focus on the \u201c12 principles of e-commerce\u201d is perfect for identifying common pitfalls, such as confusing navigation or a complicated checkout process.<\/p>\n\n\n\n

\n

Practical tip<\/strong>: Use the \u201cEvolved Intelligence\u201d principle. With Neolo Shop<\/a>, integrate Analytics to track how your visitors navigate your site. If you see that they are abandoning their cart, simplify the checkout process by removing unnecessary steps.<\/p>\n<\/blockquote>\n\n\n\n

2. \u201cThe Lean Startup\u201d by Eric Ries<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The Lean Startup<\/em> <\/strong>isn’t just for tech startups, it’s pure gold for any e-commerce entrepreneur. Eric Ries teaches you the Lean method: test ideas quickly, measure results, and adjust. This helps you avoid spending your entire budget on a product or design that doesn’t work.<\/p>\n\n\n\n

\n

Practical tip: Create a \u201cminimum viable product<\/a>\u201d (MVP). Use Neolo Shop to set up a pre-sale page and test demand with ads on Instagram or Facebook. If there’s no interest, switch products without having invested too much.<\/p>\n<\/blockquote>\n\n\n\n

3. \u201cEverybody Writes\u201d by Ann Handley<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The content of your online store is key to connecting with your customers, and Everybody Writes<\/strong><\/em> teaches you how to do it right. Ann Handley shares techniques for writing product descriptions, emails, and social media posts that hook readers. This book is ideal for giving your brand an authentic voice.<\/p>\n\n\n\n

\n

Practical tip<\/strong>: Apply the technique of writing as if you were talking to a friend. Instead of \u201cBlack leather shoes,\u201d try \u201cThese shoes are so comfortable you’ll wear them all day, and they go with everything!\u201d This makes your store feel more human.<\/p>\n<\/blockquote>\n\n\n\n

4. \u201cGrowth Hacking\u201d by Sean Ellis and Morgan Brown<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

If you want your store to grow fast without a huge budget, Growth Hacking <\/strong>is for you. Sean Ellis and Morgan Brown explain how companies like Airbnb grew using creative, low-cost strategies. This book gives you practical ideas for attracting customers from day one.<\/p>\n\n\n\n

\n

Practical tip<\/strong>: Offer a discount to those who invite friends, such as \u201cShare with a friend and both get 10% off.\u201d It’s an inexpensive way to attract new customers.<\/p>\n<\/blockquote>\n\n\n\n

5. \u201cInfluence: The Psychology of Persuasion\u201d by Robert Cialdini<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Understanding what motivates your customers to buy is essential, and Robert Cialdini’s Influence<\/strong><\/em> gives you the keys. This book explores psychological principles such as scarcity and social proof, which you can use to increase sales in your online store.<\/p>\n\n\n\n

\n

Practical tip<\/strong>: Apply the principle of scarcity. Add a timer or stock counter to your products, such as \u201cOnly 5 units available!\u201d This creates urgency and can boost your conversions.<\/p>\n<\/blockquote>\n\n\n\n

Start off on the right foot<\/h2>\n\n\n\n

We know that starting an online store <\/strong>can be exciting, but also overwhelming. These books give you practical tools to make smart decisions and build an e-commerce business that connects with your customers. <\/p>\n\n\n\n

They are all available on Amazon US, so you can start reading them now. With Neolo Shop<\/a> and these books, you’ll have everything you need to launch your store with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"

We recommend five books, all available on Amazon US, that will give you practical and specific strategies. <\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-business"],"yoast_head":"\n5 Books you must read before launching your online store - Neolo Shop Tutorials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neoloshop.com\/tutorials\/5-books-you-must-read-before-launching-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Books you must read before launching your online store - 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