Launching an online store with Neolo Shop is a big step, but we know it can be challenging. As an entrepreneur or merchant, you want concrete tools to make your e-commerce a success from day one.
That’s why we recommend five books, all available on Amazon US, that will give you practical and specific strategies. These books will help you avoid mistakes, connect with your customers, and grow your business.
Let’s get started!
1. “Ecommerce Evolved” by Tanner Larsson
Ecommerce Evolved is a straightforward guide for those just starting out in the world of e-commerce. Tanner Larsson shares detailed strategies for choosing products, optimizing your store, and converting visitors into customers. His focus on the “12 principles of e-commerce” is perfect for identifying common pitfalls, such as confusing navigation or a complicated checkout process.
Practical tip: Use the “Evolved Intelligence” principle. With Neolo Shop, integrate Analytics to track how your visitors navigate your site. If you see that they are abandoning their cart, simplify the checkout process by removing unnecessary steps.
2. “The Lean Startup” by Eric Ries
The Lean Startup isn’t just for tech startups, it’s pure gold for any e-commerce entrepreneur. Eric Ries teaches you the Lean method: test ideas quickly, measure results, and adjust. This helps you avoid spending your entire budget on a product or design that doesn’t work.
Practical tip: Create a “minimum viable product” (MVP). Use Neolo Shop to set up a pre-sale page and test demand with ads on Instagram or Facebook. If there’s no interest, switch products without having invested too much.
3. “Everybody Writes” by Ann Handley
The content of your online store is key to connecting with your customers, and Everybody Writes teaches you how to do it right. Ann Handley shares techniques for writing product descriptions, emails, and social media posts that hook readers. This book is ideal for giving your brand an authentic voice.
Practical tip: Apply the technique of writing as if you were talking to a friend. Instead of “Black leather shoes,” try “These shoes are so comfortable you’ll wear them all day, and they go with everything!” This makes your store feel more human.
4. “Growth Hacking” by Sean Ellis and Morgan Brown
If you want your store to grow fast without a huge budget, Growth Hacking is for you. Sean Ellis and Morgan Brown explain how companies like Airbnb grew using creative, low-cost strategies. This book gives you practical ideas for attracting customers from day one.
Practical tip: Offer a discount to those who invite friends, such as “Share with a friend and both get 10% off.” It’s an inexpensive way to attract new customers.
5. “Influence: The Psychology of Persuasion” by Robert Cialdini
Understanding what motivates your customers to buy is essential, and Robert Cialdini’s Influence gives you the keys. This book explores psychological principles such as scarcity and social proof, which you can use to increase sales in your online store.
Practical tip: Apply the principle of scarcity. Add a timer or stock counter to your products, such as “Only 5 units available!” This creates urgency and can boost your conversions.
Start off on the right foot
We know that starting an online store can be exciting, but also overwhelming. These books give you practical tools to make smart decisions and build an e-commerce business that connects with your customers.
They are all available on Amazon US, so you can start reading them now. With Neolo Shop and these books, you’ll have everything you need to launch your store with confidence.