Did you know that it’s not just a good product or a great photo that sells? A key thing that many buyers read before making an online transaction are the product descriptions. A description is also key to position your online store in Google.
Yes, one of the keys to the success of your online store is the quality of your product descriptions. A well-crafted description not only informs your customers about what you are selling, but also persuades them to make a purchase. To help you create winning descriptions that stand out in the e-commerce world, here are some valuable tips.
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1. Know your target audience
Before you start writing, you need to know your target audience: Who are your ideal customers, what are their wants, tastes, needs and problems? The better you understand your audience, the more effective your product descriptions will be.
How to make product descriptions that sell.
2. Highlight product benefits
Instead of simply listing a product’s features or cutting and pasting what the manufacturer put in, focus on the benefits it offers. How will it improve your customers’ lives? What problems will it solve? Customers want to know how and how your product will help them.
Example: Instead of saying “This vacuum cleaner has a suction power of 2000W”, you can say “Our 2000W vacuum cleaner removes the hardest to reach dirt and dust, keeping your home clean and healthy.”
3. Clarity first and foremost
Keep your product descriptions clear and concise. Customers don’t want to get lost in long, complicated descriptions.
Use short sentences and short paragraphs for easy reading. You can use bullet points to describe features.
4. Use descriptive words
Choose words that paint a vivid picture in your customers’ minds. Use descriptive adjectives to highlight the features and qualities of your products.
Example: Instead of saying “Big bag”, you can say “Spacious bag with room for all your essentials. Perfect for when you need to go on a trip because it’s comfortable and functional.”
5. Add technical details
For some products, technical details are important.
Provide accurate information about dimensions, weight, materials, technical specifications and any other relevant details that may influence the purchase decision.
6. Provide size and measurement guides
If you sell clothing or fashion-related products, include an image or written information of a sizing guide to help customers find the perfect fit. This reduces returns and improves customer satisfaction.
If you sell shoes or sneakers, post a guide to shoe sizes and what foot size they correspond to.
7. Highlight customer reviews
If you have reviews or testimonials from satisfied customers, include them in your product descriptions. Opinions from other buyers can influence decision making and build trust – people always empathize!
8. Use persuasive language
Use persuasive language to encourage customers to take action. Use clear and direct calls to action (CTAs), such as “Buy now”, “Find out more” or “Add to cart”.
9. Use relevant keywords
Keywords are keywords related to your products that must be there. Depending on the type of product you sell, search the Internet to see what keywords are related to it. This will make it easier for you to know what to put in the description and how to put it together to make it effective.
Be sure to include relevant keywords in your product descriptions to improve their visibility in search engines, such as Google.
10. Test and learn
Don’t be afraid to test different description approaches and evaluate their impact on conversions. Learn from your data and adjust your descriptions accordingly.
Bonus Tip: Update regularly
As what you sell changes or evolves, be sure to update product descriptions accordingly. Keep the information current and accurate.
In summary, well-crafted product descriptions are essential to the success of your online store. They are a powerful tool to attract and persuade your customers.
By following these tips and honing your copywriting skills, you can create winning descriptions that stand out in the competitive world of e-commerce and increase your sales.