Online shopping varies by age: young people look for fashion and technology, while older people prefer home and health products. Understanding these preferences helps entrepreneurs personalize offers and increase sales in online stores, adapting to a market that is growing 20% annually in US.
Understand preferences to sell more
In the world of online sales, knowing what people buy online according to their age is key to connecting with customers and growing your business.
Imagine offering products that meet the real needs of each group: that builds trust and loyalty. The solution lies in analyzing reliable data and adapting your online store, such as those from Neolo Shop, which allows you to try it free for a month with no sales commissions, ideal for getting started without risk.
This article tells you the best-selling products by age, based on recent studies. We will give you practical tips to apply to your e-commerce strategy, focusing on consumer preferences that drive online sales.
Best-selling products by age: A clear picture
Online shopping reflects different stages of life.
Young people prioritize trendy and digital items, adults prioritize practical and family-oriented items, and older people prioritize everyday essentials.
18- to 24-year-olds: Fashion, gadgets, and sustainability
This group, Generation Z, represents 30% of shoppers in the US and seeks quick experiences on apps such as TikTok or Instagram. They prefer products that express their identity, with an emphasis on eco-friendliness.
- Fashion and accessories: Second-hand clothing or sustainable brands, such as recycled sneakers. Thirty-eight percent of sales in Chile are of this type.
- Technology: Wireless headphones and cell phone cases. In Spain, smartwatches lead with a 25% share of gadgets.
- Entertainment: Streaming or video game subscriptions. According to Wuolah, 32.6% spend on movies and series.
Adults aged 25 to 44: Home, family, and convenience
This is the core group of buyers: They seek a work-life balance, prioritizing deals.
- Appliances and home: Air fryers or robot vacuum cleaners. In Spain, 60% buy in this category because of teleworking.
- Clothing and personal care: Baby products or cosmetics. Fashion accounts for 60% of purchases in marketplaces.
- Books and food: Grocery deliveries or ebooks. 27.7% opt for online food in Latin America.
Real example: Consoles and video games sell 30% more among parents of this age, combining family leisure with digital education.
Adults aged 45 to 64: Health, travel, and trust
20-25% of users, with 10% annual growth in adoption. They prefer well-known sites such as Amazon for security.
- Health and wellness: Supplements or medical devices. Forty percent of purchases in Peru are pharmaceuticals.
- Travel and leisure: Airline tickets or seasonal items. Nineteen percent in Chile choose online tickets.
- Durable home goods: Furniture or decoration. In Spain, 30% invest in home improvements.
Little-known tip: Use voice chatbots for assistance; it improves conversion by 25% for this segment, which prefers simple, human interactions over complex menus.
Over 65s: Essentials and local
Only 13.5% shop frequently, but this rises to 63.6% for internet use. They focus on convenience and trusted brands.
- Basic products: Food and medicine. 68% access audiovisual content for inspiration.
- Accessible leisure: Large books or puzzles. 26% choose books in Gen Z, but this grows among older people.
- Local stores: Holiday or hobby items. They prefer sites with free delivery.
Little-known tip: Personalize emails with reorder reminders; this increases loyalty by 40%, as this group appreciates proactive follow-up without advertising pressure.
Tips for adapting your online store to these preferences
To maximize online sales, segment by age in your strategy. Use data from Google Analytics to track behavior and adjust catalogs.
- Personalization: Display age-relevant products on the homepage; increase clicks by 18%.
- Flexible payments: Options such as “buy now, pay later” for young people; secure transfers for older people.
- Empathetic marketing: Emails with real stories, not just offers. In Latin America, 58% of Gen Z pays more for sustainability.
If you’re looking for a reliable platform, Neolo Shop stands out: it doesn’t charge sales commissions, integrates local payments, and offers a free month to try. It’s perfect for entrepreneurs who want to focus on growth without hidden costs.
Conclusion: Adapt and grow in e-commerce
In summary, what people buy online depends on their age: from trendy gadgets for young people to reliable essentials for older people.
Using these preferences in best-selling products by age group positions you better in searches and connects emotionally with consumers.
Remember, e-commerce grows thanks to empathy; apply these insights for sustainable sales.
FAQs about what people buy based on their age
What are the best-selling products online in the US by age group?
Among young people (18-24), fashion and technology lead (38%); adults (25-44) prefer home goods (60%); older people opt for health (40%).
How does age influence online consumer preferences?
Young people seek sustainability and speed (43% go directly to brands); adults seek family convenience; older people seek trust in familiar sites.
Which platform for creating online stores does not charge commissions?
Platforms such as Neolo Shop allow sales without transaction fees and offer a free month, allowing you to focus on real customer preferences.
How can you increase online sales by segmenting by age?
Use personalized lists and tips such as augmented reality for young people; reduce returns and build loyalty among specific groups.