The first step and one of the most important when starting your business is the creation of a logo that best represents your brand.
Your logo is the visible face of your company, what your customers will immediately identify.
In this article we will show you the seven keys to create an aesthetic and easy-to-remember logo . In addition, we will show you some applications or websites with which you will be able to create it.
Keep reading to find out all about it!
Still not selling online?
Go ahead and do it with Neolo Shop!
1. Understand your brand
Before you design your logo, it is important that you have a clear understanding of your brand identity and that you can answer the following questions:
- What is the mission of your business?
- Who is your target audience?
- What story do you want to tell and what are the values of your business?
These questions will help you define your brand personality and make the right design decisions.
2. Look at your competitors
It is important to know your competitors and analyze their logos, to identify trends in your area of business and stand out from them.
See what works and what doesn’t in their logos… and above all, try to be original.
3. Design a simple and easy to remember logo
In order to design a simple and easy-to-recognize logo, you should avoid using complicated elements that may lose impact in small sizes or be difficult to replicate in different platforms.
Where can I create my logo for free?
To create your logo for free you can resort to several applications or online platforms such as:
- Canva: this is an online tool that offers a wide range of design templates, including specific options for logos that you can customize. it has premium and free version!
- Adobe Illustrator: this option is more sophisticated, and allows you to create highly customized logos with advanced editing tools.
- LogoMaker: a platform specialized in logo creation. It offers a wide range of icons and templates that you can customize according to your needs.
4. Test your logo’s versatility
Your logo should be versatile and look good on different platforms, from your online store (for example, your Neolo Shop) to your social media profiles.
This will make it consistent and easy to recognize!
5. Test the versatility of your logo
Finally, if you are serious about your business, register your logo as a trademark to protect it legally and save yourself from conflicts in the future.
For this, you can count on the help of an intellectual property lawyer.
Summary
In conclusion, the creation of the logo for your business is a simple but fundamental step in the construction of your brand identity.
And, as we have seen, today there are many apps and platforms that help you when creating a logo.
With Neolo Shop you can start showing your products in a serious and professional way.
The best of all? You have a 30-day free trial and support via WhatsApp.