Creating an independent online shop is an important strategy for any business in the world, even if you already sell on marketplaces like Amazon or Alibaba.
But maybe you still don’t know 100% what the benefits are today and how having one can make a difference.
Come with us to find out!
What is an online shop
An online shop is an e-commerce platform that allows business owners to create, set up and manage their own virtual shop on the internet.
Online shops are also known as online shops or virtual shops.
An online shop is a complete and customisable solution designed to help you sell products or services online without spending as much money.
Benefits of an online shop
An online shop will do a lot of things for you.
But check out these 10 points! They are the most important points that will make you consider having an online shop.
1. You make more money
If you are looking to make more money, you need to create an online shop for your business right now.
While marketplaces, in general, charge significant fees for each sale, with your own shop, you can maintain a higher profit margin by avoiding these fees.
Important: We recommend creating your online shop on platforms that do not charge any commission per sale, such as Neolo Shop.
2. Diversify your channels
By having your own online shop, you diversify your sources of income and reduce your dependence on a single channel.
This makes you less vulnerable to changes in marketplace policies.
3. You build your brand
Your online shop is definitely a platform to build and strengthen your brand.
You can tell your story, show your values and highlight what makes you unique.
4. You set the rules
Having your own shop gives you complete control over branding, design, sales policies and customer experience.
In contrast, when you sell on platforms like Facebook, you are limited to the rules and design of the platform.
5. Direct customer engagement
If you are looking to retain customers, with e-commerce you can obtain valuable data and interact directly with them, allowing you to offer a more personalised service and build brand loyalty.
6. Adjust prices to your liking
With an online shop, you can adjust your prices and offers without restrictions.
In addition, some platforms, such as Neolo Shop, have options to raise the price of all products and services in one click: you won’t have to charge increases one by one when there is inflation!
On marketplaces, you are often competing on price with other sellers.
7. Full personalisation
You can personalise the user experience in your online shop by displaying related products, recommendations and relevant content.
In addition, you have options to make the aesthetics of your business unique and appealing.
8. Selling to the whole planet
Did you know that with an online shop you can sell nationally and internationally according to your strategy?
Of course! To reach a varied public, you need it.
The only thing you need to do is to think about the logistics if you sell products… if you sell services, it will be much easier because you will be able to reach anywhere in just one click.
9. Collect and analyse data
As we mentioned before, an online shop gives you control over data collection and analysis. This then allows you to make more informed decisions and adjust your marketing strategy.
10. Grow, grow and grow
Last but not least, you should know that it will help you to grow in the long run.
As your online shop gains traction, you can invest in long-term marketing strategies, such as SEO and content marketing, to increase visibility and sustainable growth.
Summary
In summary, having your own online shop like the one you can create with Neolo Shop gives you:
- More control over your pricing
- Flexibility over how you display and communicate your brand
- Opportunity to build a strong brand
- Diversify your revenue streams
- Increased profit margin.
This is how complementing your presence in marketplaces with an online shop is a smart strategy to expand your business in Latin America and Spain.ƒ
Neolo Shop is a platform for creating online shops that does not charge commissions per sale… and you can try it for a month!