Have you ever thought about creating a store that specializes in children’s toys? If you have an entrepreneurial spirit and are interested in providing a unique experience for the little ones, we will help you take the first steps to open an online business that will make children and their parents smile.
Below, we’ll give you a complete guide on how to create an online store for kids and give you some ideas on what kind of toys to sell.
Take note! 😉
Step by step guide to sell toys online
Do you want your products to reach every corner of children’s playgrounds? Follow these steps to make it happen!
1. Identify your niche
Define a specific niche in the children’s toy market. This will help you make the right decisions in the future.
Some of the types of toys you can sell are:
- Educational: these are an excellent choice, as they aid in children’s learning and development, i.e., they not only entertain, but also foster their cognitive development. Examples include puzzles, construction sets, science kits, wooden toys and word games.
- Building toys: Building block sets, such as LEGO, are very popular with children. You can offer varied options, from kits to build buildings and vehicles to movie or popular character themed sets.
- Board games and puzzles: these are great options for family time. You can offer classic board games, puzzles of different difficulty levels and 3D puzzles.
- Creative toys: arts and crafts kits allow children to express their creativity. You can sell painting sets, drawing materials, sewing or painting kits.
- Outdoor toys: to encourage outdoor play, consider selling bikes, skateboards, yard games such as swings and slides, soccer balls, basketballs, basketball hoops and kites.
- Stuffed animals and dolls: always popular with the little ones. You can offer a variety of characters and styles, from fashion dolls to cuddly animal stuffed animals.
- Electronics: modern options such as tablets and video game consoles for kids, educational robots and programmable toys appeal to a technologically oriented audience.
- Baby and toddler toys: if your market includes babies and toddlers, consider offering developmental toys, such as teethers, stacking toys, toys with soft lights and sounds, and cloth books.
- Themed: you can explore toys with themes from movies, TV series or popular characters. Children are often drawn to toys that feature their favorite heroes or characters.
- Collectibles: if your store is targeted to a more specific audience, consider offering collectible toys, such as action figures, miniature cars or themed collectibles.
2. Register with an online commerce platform
To create a professional online store, you need to register with a reliable e-commerce platform.
Neolo Shop is a solid platform and personalized service. Because of its 30-day free trial, you can take advantage of it to familiarize yourself with its features.
3. Create an online store designed for children
Once you have registered on a platform, you have to customize the design of your online store, so that it looks attractive to children and their parents.
The interface should be easy to navigate, to achieve this you can create categories: by age and type of toy.
You may be interested in: How to use product categories
4. Put your toys on display
In this category, products are seen by the eye.
So provide videos or eye-catching images of the toys you will offer in your store, to conquer the eyes of everyone who comes to your page.
5. Configure payment and shipping options
Include in your store secure payment methods and shipping options for your country.
Tip: make sure that delivery costs are reasonable and that you can deliver in the area you want to cover.
6. Consider the online presence of your store
Your online store must be discovered by the little ones and also by their parents.
Promote it any way you can: through social networks, with paid online advertising or with SEO strategy, including market keywords in the descriptions and names of your products.
Conclusion
Creating an online toy store is an exciting business venture that can bring joy to many families.
And with this guidance, planning and dedication, you are ready to bring joy through your toys!
Remember, with Neolo Shop you can create your online store today. We offer you a customized platform, a support team committed to helping you with whatever you need and a 30-day free trial.