In the exciting world of online business, where competition is fierce and opportunities are endless, calculating the selling price of a product is a critical aspect that cannot be overlooked.
For entrepreneurs and marketers everywhere, the formula for effective pricing can seem like a daunting challenge. But rest assured! In this article, we’re going to guide you through the process, and furthermore, we’ll introduce you to the advantages of using Neolo Shop to bring your e-commerce venture to life.
Tips for calculating the selling price
Production Costs
The first step in calculating the selling price of a product is to determine your production costs.
This includes all expenses associated with creating or acquiring the product, such as materials, labor, shipping costs, and any other operating expenses. Be sure to be thorough and consider all costs, even those that may seem small.
Desired Profit Margin
How much do you want to earn per unit sold?
This profit margin is crucial to your business and must be realistic and competitive. Market research and competitor analysis will help you establish a margin that will attract customers and, at the same time, generate profits for your business.
Market Pricing
Research the market and check the price at which similar products are being sold. This will give you a benchmark to adjust your selling price.
Make sure your price is competitive and reflects the value your product offers.
Commissions and Fees
An important aspect for online merchants is to take into account the commissions of e-commerce platforms. This is where Neolo Shop stands out and is convenient because it charges NO commissions per sale. With Neolo Shop, you don’t have to worry about commissions, which means you can keep more of your profits. This is a great relief for entrepreneurs who want to maximize their profits.
Special Offers and Discounts
Consider whether you plan to offer discounts or special promotions. These factors can affect your selling price, but they can also attract more customers and generate additional sales (such as related products).
Setting the Price
Once you have considered all of the above factors, you can set the selling price of your product.
Make sure it is a figure that gives you the desired profit margin, is competitive in the marketplace, and is attractive to your customers.
Concrete examples
These examples show how to calculate the selling price of products in dollars, taking into account production costs, desired profit margin and market price.
Remember that competitiveness and pricing strategies may vary according to your niche and target market.
Selling Handmade Jewelry
Step 1: Production Costs
Materials: USD 20 per piece
Labor: USD 10 per piece
Shipping costs: USD 5 per piece
Other operating expenses: USD 5 per piece
Step 2: Desired Profit Margin
You want to earn a 40% profit margin.
Step 3: Market Price
You research similar products and notice that they sell for an average price of USD 75.
Step 4: Commissions and Fees
Since you use Neolo Shop and there are no commissions per sale, this does not apply.
Step 5: Special Offers and Discounts
You do not plan to offer discounts at this time.
Step 6: Set Price
Production costs: USD 20 + USD 10 + USD 5 + USD 5 + USD 5 = USD 40
Desired Profit Margin: USD 40 * 0.40 = USD 16
Market price of similar products: USD 75
Suggested Retail Price: USD 75 – USD 16 = USD 59
Sportswear
Step 1: Production Costs
Materials: USD 30 per unit
Labor: USD 15 per unit
Shipping costs: USD 8 per unit
Other operating expenses: USD 7 per unit
Step 2: Desired Profit Margin
You want to earn a 35% profit margin.
Step 3: Market Price
After researching, you discover that similar products sell for an average of USD 90.
Step 4: Commissions and Fees
Thanks to Neolo, you don’t have to worry about commissions per sale.
Step 5: Special Offers and Discounts
You will offer a 10% discount during the vacation season.
Step 6: Set the Price
Production costs: USD 30 + USD 15 + USD 8 + USD 7 = USD 60
Desired profit margin: USD 60 * 0.35 = USD 21
Market price of similar products: USD 90
Suggested selling price: USD 90 – USD 21 = USD 69
Advantages of creating your online store in Neolo Shop
No sales commissions: As we mentioned before, one of the main advantages of Neolo is that we don’t charge you commissions for the sales you make in your online store. This means you can keep more money in your pocket.
30-day trial period: We offer a 30-day trial period so you can explore all the features of our platform and make sure it fits your needs.
Custom domain payment plan: With Neolo, you can purchase your custom domain to reflect your brand identity. This creates a more professional and trustworthy image for your customers. You can use it in your store and also in emails, in an unlimited way.
Efficient and human customer service: At Neolo, we understand the importance of quality customer service. Our team strives to answer your questions and solve your problems quickly and efficiently via WhatsApp.