TikTok has become an increasingly influential social network, and it is not surprising that many companies are taking advantage of its potential to promote their products and services.
However, if you have a business and want to get the most out of TikTok, it is key that you publish your content at the right times.
Therefore, from Neolo Store, we show you how to find the best times to publish on TikTok and increase the visibility of your online business.
At what time to publish on TikTok: 6 key points
Have you thought about using TikTok to promote your products and connect with your potential customers, but you still don’t know how to do it?
Pay attention to these keys to find the best times to publish your content on the platform!
1. Understand your audience
Before defining the best times to publish on TikTok, it is key that you understand your audience. Ask yourself:
- Who are your ideal customers?
- Where are they located?
- What time do they tend to use TikTok?
Analyzing your target audience will help you tailor your posting plan effectively.
2. Know TikTok trends
Stay on top of current TikTok trends because they change rapidly.
Post content related to trending songs or filters to increase your store’s visibility, as it is more likely to appear in users’ searches and discoveries.
3. Experiment with different schedules
The best times to post on TikTok may vary depending on your audience and the region you are in.
To find the best time, experiment with different times and measure the performance of your posts.
We recommend using TikTok Analytics, which will give you data on when your followers are most active.
You may be interested in: When is the best time to post on Facebook and Instagram?
4. Take the day of the week seriously
In addition to the time of day, the day of the week also plays an important role in the effectiveness of your posts. TikTok usage patterns can vary from Monday to Sunday.
Track which day you get the most interactions and consider increasing your posts on those days.
5. Interact with your audience
It’s not enough that you share content at the right time, you must interact with your audience.
Reply to comments, participate in challenges and collaborate with other users.
The more you interact, the more visible you will be on the platform.
6. Schedule your posts
To ensure that your posts are published at the right time, consider scheduling them.
You can use content scheduling tools like Hootsuite that allow you to set the time and date of your posts in advance.
What are the best times to post content on TikTok?
In general, the best times to post on TikTok are as follows:
- Monday through Friday, between 18:00 and 20:00. This is the time when most users are connected to the platform after work or school.
- Saturdays and Sundays, between 12:00 and 14:00 hours. These are the days when users have the most free time to watch TikTok.
Keep in mind that the best times to post on TikTok may vary depending on your audience and market area, so keep an eye on your metrics and adjust your posting strategy.
You know, with TikTok you can let the whole world know about your business. And with an online store, you can sell to the whole world. Create it today at Neolo Shop and discover the benefits of selling like a pro!