The quality of your product images is essential to the success of your online store. Better quality or more innovative photos can increase shoppers’ confidence and help your products stand out. Learn how to improve them to attract more customers.
In this article, we will explore tips to improve your product photos. If you are an entrepreneur or retailer, pay attention to the following information.
1. Invest in good photographic equipment
The quality of the camera and the photographic equipment you use will make the difference in your photos. Obviously you can take your photos with your cell phone and do great, but if you can afford to invest some money, the ideal is to buy a camera.
Consider investing in a DSLR camera or a smartphone with a high-resolution camera. You may also need a tripod, some lights to highlight features and a clean background (it can be a wall).
2. Play with lighting
Lighting is key in product photography.
Experiment with different light sources, such as natural light, soft lights or even candles, to create unique visual effects.
Side lighting can highlight textures, while front lighting can bring out details.
3. Creative backgrounds
Use backgrounds that fit the style of your products. You can opt for clean, minimalist backgrounds or backgrounds that reflect your brand’s personality. Consider using paper, fabric, wood or even digital backgrounds in post-production.
I suggest you read: Product photos: How to change the background
4. Play with perspective
Experiment with different angles and perspectives to create attractive and unique photos.
Try shots at ground level, from above or from the side to show your products in an interesting way.
There are several tutorials on YouTube, even for you to do it with your smartphone. Check this one out!
5. Highlight the details
Details are important, especially when you’re selling handmade, handcrafted or high-end products.
If you can, use a macro lens to capture close-up details and show the quality of your products.
6. Action photography
Show your products in action.
If you sell clothing, include photos of people wearing it.
If you sell household products, show how they look in everyday situations.
This helps customers visualize how the product will fit into their lives and imagine themselves with them.
7. Use the focus stacking technique.
For small objects or products with many textures, consider using the focus stacking technique. This involves taking several photos with different focus points and combining them into a final image that is completely in focus.
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8. Edit your photos
Post-processing is essential.
There are many free photo editing apps or platforms.
You can use image editing software like Photoshop or Lightroom to adjust the brightness, contrast, color and sharpness of your photos. You can also remove imperfections and unwanted backgrounds, even from your phone.
9. Consistency in visual style
Maintain a consistent visual style in all your photos so that your online store looks professional and neat. This includes choosing colors, tones and filters that fit your brand identity.
10. Add elements of scale
If your products vary in size, add scale elements such as a coin, a hand or a ruler in the photos to give customers a clear idea of the actual size.
11. Try 360° and VR photos
If you have the technical capability, consider offering 360° product photos or virtual reality experiences. This allows customers to interact with products in a whole new way.
12. Optimize for fast loading
Make sure your images are optimized and that the size and weight is right for fast loading on your website.
Heavy images can make loading very slow, which can frustrate visitors and make them go to another store.
13. Ask for feedback and comments
Finally, ask for feedback and comments on your photos. Ask friends, family or even your customers to give you feedback and suggest improvements. Even before you upload them.
Improving the quality of your product photos can have a significant impact on your online store sales.
With these tips, you can create eye-catching images that appeal to your global audience and help your business stand out in the competitive world of e-commerce.
Remember, it’s not a matter of spending extra money you don’t have on equipment, you can make do and improve your photos with what you have on hand.