Fragrances and perfumes are beauty and personal care products that have been appreciated for centuries. Their use dates back to ancient times, when they were used for religious, medicinal and cosmetic purposes.
Today, fragrances and perfumes are a multi-billion dollar global market that continues to grow.
If you are thinking of starting an online fragrance and perfume business, this article is for you. We’ll tell you everything you need to know to get started, from the origin of fragrances and perfumes to the advantages of selling them online. We will also tell you about the advantages of Neolo Shop, an online store creation platform that can help you sell your products successfully.
Where were fragrances and perfumes born?
The first fragrances were created in ancient Mesopotamia, about 5.000 years ago. The Sumerians and Babylonians used essential oils to scent their bodies, homes and temples. In ancient Egypt, fragrances were used to embalm the dead and for religious rituals.
In ancient Greece and Rome, fragrances became an important element of fashion and culture. The Greeks used fragrances to attract lovers and to scent their public baths. The Romans used fragrances to perfume their villas and to celebrate their feasts.
In the Middle Ages, fragrances were used to protect against disease and to perfume churches. In the Renaissance, fragrances became a symbol of luxury and sophistication.
Today, fragrances and perfumes are used all over the world. They are an essential element of beauty and personal care, and are used by men and women of all ages.
Target audience: Who can you target?
Potential buyers of fragrances and perfumes are very diverse. They can be men or women, of any age, social status or income level. However, there are some groups of people who are more likely to buy fragrances and perfumes, such as:
- People who take care of their image and personal appearance.
- People who like to experiment with new scents.
- People who are looking for a special gift for someone special.
- Distributors and Retailers, you can wholesale to retailers and distributors of beauty and personal care products.
- International Audience: By taking advantage of online sales, you can reach customers all over the world.
Advantages of selling fragrances and perfumes online
Selling fragrances and perfumes online offers a number of advantages over traditional physical store sales.
These advantages include:
- Access to a global market: you can sell your products to people all over the world, no matter where you are located.
- Lower costs: You don’t need to rent commercial premises or hire employees. It is very easy to manage your store yourself.
- Greater flexibility: You can manage your business from anywhere and at any time. You can receive orders at any time and on any day, even when you sleep your online store is still open.
- Better marketing opportunities: You can use online marketing to reach a wider audience.
Neolo Shop: the perfect platform for selling fragrances and perfumes
Neolo Shop is an online store creation platform that offers you everything you need to start selling fragrances and perfumes online.
Our platform is easy to use, secure and reliable, and offers you a number of advantages that will help you sell more:
- We don’t charge commissions per sale: You keep all the profit from your sales.
- 30-day trial period: You can try our platform without obligation for 30 days.
- Paid plan with your own domain: You can create your own online store with your own domain, both for the web and for emails.
- Human customer service: Our customer service team is available to help you in everything you need.
Conclusion
Selling fragrances and perfumes online can be a very profitable business. If you are thinking of starting this type of business, Neolo is the perfect platform for you. Our platform offers you everything you need to start selling your products successfully.
Want to learn more about how to sell fragrances and perfumes online with Neolo Shop? Get in touch with our customer service team.