E-commerce in the United States is one of the most developed in the world. Consumers are looking for convenience, competitive prices and varied options, making certain products the most sought-after. Below, we take a look at the top categories and specific products that are leading online sales in the country, along with practical tips on how to take advantage of these trends in your online store.
1. Consumer electronics
Electronics is one of the most popular categories due to constant technological innovation and high demand for modern devices.
Featured products:
- Smartphones and accessories: The latest models from brands such as Apple, Samsung and Google, along with accessories such as cases, quick chargers and headphones.
- Bluetooth headphones and speakers: High-quality products such as AirPods, Bose and JBL are highly sought after.
- Smartwatches: Models from Apple, Fitbit and Garmin stand out in this category.
Selling tips:
- Offer clear warranties and return policies to build trust.
- Include detailed descriptions and high-quality photos.
- Consider selling compatible accessories to increase cross-selling.
2. Fashion and accessories
Clothing, footwear and accessories are a continuous hit on e-commerce platforms thanks to customizable options and seasonal trends.
Featured products:
- Sportswear: Brands such as Nike, Adidas and Under Armour are in high demand.
- Casual and fashion apparel: Comfortable garments such as leggings, sweatshirts and T-shirts.
- Bags and backpacks: Designer products and functional everyday options.
Selling tips:
- Add an accurate sizing chart and measurement guides.
- Highlight unique product features, such as sustainable fabrics or exclusive designs.
- Offer discounts for combined purchases to encourage buying more products.
3. Beauty and personal care products
Interest in personal care continues to rise, driven by social media trends and the rise of sustainable products.
Product highlights:
- Makeup: Lipsticks, foundations and eyeshadow palettes from brands such as Maybelline and Fenty Beauty.
- Skincare: Products such as serums, masks and moisturizers from Neutrogena and The Ordinary.
- Eco-friendly items: bamboo brushes, handmade soaps and vegan cosmetics.
Selling tips:
- Show videos of how to use products.
- Offer combo kits that include several complementary items.
- Take advantage of influencers to generate trust and visibility.
4. Household items
Home comfort and décor are top priorities for U.S. consumers.
Featured products:
- Small appliances: coffee makers, blenders and robotic vacuum cleaners.
- Decor: Lamps, cushions and wall art.
- Home organization: Shelving, storage boxes and cleaning products.
Selling tips:
- Offer inspirational photos that show the product in use.
- Highlight practical benefits, such as space savings or efficiency.
- Implement upselling strategies with related products.
5. Sports and fitness products
Growing concern for health and wellness has driven the purchase of sporting goods.
Featured products:
- Home exercise equipment: weights, resistance bands and stationary bikes.
- Sportswear: Leggings, technical t-shirts and compression socks.
- Accessories: reusable water bottles, yoga mats and activity monitors.
Selling tips:
- Promote packages or starter kits.
- Highlight technical specifications and high quality materials.
- Use customer reviews and testimonials to increase credibility.
Conclusion
Knowing the best-selling products online in the United States allows you to identify trends and make informed decisions for your online store. Whether you choose electronics, fashion, beauty, home goods or sports, it is key to personalize the shopping experience for your customers.
At Neolo Shop, we help you create an efficient online store tailored to these demands. We don’t charge commissions per sale, we offer a 30-day trial period, and our plan includes your own domain name that you can use both on your website and in your emails. In addition, we have a human and agile customer service via WhatsApp. Start today and take your business to success!