The genderless fashion industry is booming. This market segment, also known as “genderless fashion”, responds to a growing demand from consumers looking for garments that break with gender stereotypes. According to a report by Market Research Future, the global genderless fashion market is expected to grow at a compound annual rate of 6% between 2023 and 2028.
If you are considering starting an e-commerce business, selling gender-neutral clothing could be an excellent opportunity. In this article, we will explain how to start your online business, how to identify trends and how to stand out from the competition.
Why sell gender-neutral clothing online?
The interest in gender-neutral fashion is not just a passing trend. Brands that have committed to this segment have seen an increase in sales and a greater connection with younger consumers.
Relevant data:
- In 2022, 56% of Generation Z consumers said they prefer brands that promote gender inclusivity in their collections.
- Searches for “gender-neutral fashion” on e-commerce platforms increased by 30% in the last two years.
Gender-neutral clothing allows entrepreneurs to reach a wider audience, as it is not limited to traditional “male” or “female” categories.
Steps to start selling gender-neutral clothing online
1. Define your value proposition
To stand out in the market, it is essential to have a clear value proposition. What will make your brand different? Some ideas include:
- Minimalist and timeless designs.
- Use of sustainable materials.
- Inclusive sizes that adapt to all body types.
2. Identify your target audience
Although gender-neutral clothing has an inclusive approach, it is important to define your target audience. Research the preferences of consumers of different ages and geographies.
Tip: Analyze social networks to identify emerging trends and understand which styles are most popular with consumers.
3. Choose a reliable e-commerce platform
To sell online, you need a platform that allows you to easily create a store. With Neolo Shop, you can:
- Create your store without paying sales commissions.
- Have your own domain to use both on the web and in emails.
- Enjoy a 30-day trial period.
- Have fast and human customer service via WhatsApp.
4. Design an inclusive user experience
The presentation of your online store is key to attracting and retaining customers. Make sure you:
- Use inclusive product categories, such as “Upper Garments,” “Lower Garments,” and “Accessories,” instead of “Men” or “Women.”
- Show images of diverse models.
- Offer a detailed size chart to make it easier for customers to choose.
5. Strategically promote your store
To attract traffic to your store, it is essential to have a well-defined marketing strategy. Some tactics include:
- Social media: Create authentic content that reflects the inclusive values of your brand.
- Online advertising: Target your ads to reach an audience interested in inclusive fashion and trends.
- Collaborations: Work with influencers who promote diversity and inclusion.
Current trends in gender-neutral clothing
To stay relevant in the market, it is important to keep up with trends. Some of the most popular include:
- Neutral colors: Shades such as beige, gray and olive green are gaining popularity.
- Oversized garments: Loose-fitting clothing is a staple of gender-neutral fashion.
- Sustainable materials: Consumers increasingly value garments made with organic cotton and other eco-friendly materials.
Tips to stand out from the competition
- Offer a clear return policy: Customers feel more comfortable shopping when they know they can easily return a product.
- Include detailed descriptions: Describe the fit, material and recommendations for use of each garment.
- Highlight your brand values: Clearly communicate your commitment to inclusivity and sustainability.
- Optimize for mobile devices: Most online shopping is done from smartphones, so make sure your store is responsive.
Conclusion
Selling gender-neutral clothing online is an excellent opportunity for entrepreneurs looking to innovate in the fashion market. With a well-defined strategy, a well-designed store and the backing of a reliable platform like Neolo Shop, you can build a successful business in line with current trends.
Take the first step and create your store today!