Amazon platform is still one of the most powerful ways to generate income online. In 2025, the opportunities for entrepreneurs and merchants have diversified even further thanks to new tools and programs that the platform offers.
If you are looking for ways to make money on Amazon, here are 10 concrete ways, with examples and tips to get you started.
1. Sell products with Amazon FBA
Amazon FBA (Fulfillment by Amazon) allows you to send your products to Amazon warehouses, where they take care of storage, logistics, customer service and returns. All you have to do is focus on finding profitable products, buying them from suppliers (for example, on Alibaba), sending them to Amazon and optimizing the product listing with good photos and descriptions. This option is ideal if you want to scale quickly without managing shipments yourself.
Choose products with high demand and low competition using tools like Jungle Scout or Helium 10. Calculate your margins well to cover FBA fees.
2. Create your own brand (Private Label)
Private Labeling is selling products under your own brand, even if they are manufactured by a third party. What you do is customize a generic product with your logo, packaging and branding, and sell it on Amazon as something unique. This allows you to build a more solid business and differentiate yourself from other sellers who only resell.
Focus on specific niche markets and review competitor reviews to spot weaknesses that you can improve in your product.
3. Dropshipping on Amazon
Although Amazon has restrictions on drop shipping, it is still possible if you comply with their policies. In this model, you sell products that your supplier sends directly to the customer, without the need to have your own inventory. The key here is to choose a reliable supplier and to make sure the products arrive quickly.
Use local or fast-shipping suppliers to meet the delivery times required by Amazon and maintain a good reputation on the platform.
4. Publish and sell books with Amazon KDP
Amazon Kindle Direct Publishing (KDP) allows you to self-publish ebooks or physical printed books without any initial investment. All you need to do is upload your manuscript (it can be a novel, a manual or a non-fiction book) and Amazon will take care of printing it on demand and distributing it.
Write about topics that are in demand on Kindle, such as personal development, finance or how-to manuals. Use tools like Publisher Rocket to analyze keywords and optimize the title and description.
5. Create and sell personalized products with Amazon Merch on Demand
Amazon Merch on Demand is perfect if you’re into graphic design. You can create T-shirts, sweatshirts, mugs, and other products with your designs, and Amazon takes care of producing them and shipping them to the customer. You only earn money every time someone buys one of your designs.
Design based on current trends and popular keywords. Products related to memes, niche hobbies and seasonal celebrations tend to have a high conversion rate.
6. Amazon Affiliate (Amazon Associates)
If you have a blog, YouTube channel or social media accounts, you can earn money by recommending Amazon products through the affiliate program. You’ll get a commission every time someone buys through your personalized link.
Create valuable content (reviews, comparisons, guides) optimized for SEO. The more organic traffic you generate, the more opportunities you’ll have to monetize with your Amazon links.
7. Amazon Influencer Program
Similar to the affiliate program, but exclusive to content creators with a strong social media presence. Here you can create a personalized store within Amazon and recommend products directly to your audience.
Make sure you have an engaged community on platforms like Instagram, TikTok or YouTube. Videos and real-time reviews tend to convert better.
8. Amazon Handmade
If you create handmade products (jewelry, home decor, handmade clothing), Amazon Handmade is the ideal section to sell them. It’s an option designed for artisans who want to reach a global audience without the requirements of big brands.
Upload high-quality photos showing the details of your product. Descriptions should tell the story behind your creation to better connect with customers.
9. Sell second-hand products on Amazon Renewed or used products
Amazon also allows you to sell refurbished or used products, such as electronics, tools or devices. You can take advantage of this to resell products in good condition that you have restored or refurbished.
Verify that the products meet the quality standards required by Amazon Renewed. Offering a limited warranty usually increases trust and sales.
10. Offer professional services on Amazon Services
In addition to products, Amazon also allows you to offer services such as appliance installation, device repair or home services in certain regions. If you have a local business, this can be a great opportunity.
Optimize your professional profile with positive reviews and photos of previous work. Make sure you meet Amazon’s standards for service and response times.
Each option has its own dynamics and is tailored to different entrepreneur profiles. The important thing is that you identify which one best fits your experience, resources, and goals. At Neolo Shop, we can also help you create a complementary online store to further expand your sales channels.