If you have an online store or are thinking about opening one, it is essential that you know the best dates to sell more in the United States. Knowing when consumers are most willing to buy allows you to plan campaigns, launch strategic promotions, and adjust your inventory.
Here we share an updated calendar with key dates for 2025, with practical tips to take advantage of each one.
January: New Year and resolutions
Key dates:
- January 1 (New Year’s Day)
- January 6 (Three Kings Day – minor holiday but relevant in some states)
What to sell:
- Products related to new habits: fitness, health, organization, personal finance.
- Planners, diaries, sportswear, healthy appliances (blenders, air fryers).
Tip: Create a campaign focused on “starting the year off right.” Tap into the feeling of renewal.
February: Valentine’s Day
Key date:
- February 14 (Valentine’s Day)
What to sell:
- Personalized gifts
- Flowers, chocolates, perfumes, lingerie, technology (smartwatches, headphones)
- Cards and experience kits for couples
Tip: Start promoting at the end of January. Segment your audience: some people buy for their partners, friends, children, and even pets.
March: Seasonal change and St. Patrick’s Day
Key dates:
- March 17 (St. Patrick’s Day)
- Spring (begins March 19)
What to sell:
- Green-themed decorations, clothing with fun messages, craft beer
- Mid-season clothing, outdoor accessories, gardening products
Tip: Use visual content with green colors and leverage humor. Also prepare your catalog for spring: start rotating winter products.
April: Easter and Earth Day
Key dates:
- April 20 (Easter Sunday)
- April 22 (Earth Day)
What to sell:
- Chocolate eggs, gift baskets, themed children’s clothing
- Eco-friendly, reusable, or sustainably packaged products
Tip: Searches for Easter products usually start about 3-4 weeks in advance. If you sell sustainable products, this month is ideal for highlighting their real benefits.
May: Mother’s Day and graduations
Key dates:
- May 11 (Mother’s Day)
- Last weeks of May (graduations)
What to sell:
- Personalized gifts, jewelry, home spa kits, sentimental products
- Gifts for graduates: electronics, books, party decorations
Tip: Offer gift wrapping and fast shipping. People want to surprise their loved ones and not be left without options at the last minute.
June: Father’s Day and summer
Key dates:
- June 15 (Father’s Day)
- Start of summer: June 21
What to sell:
- Clothing, gadgets, tools, grill kits, service subscriptions
- Vacation products, outdoor activities, camping, swimwear
Tip: Father’s Day generates fewer sales than Mother’s Day, but it’s an opportunity if you have a men’s catalog. For summer, highlight experiences and activities.
July: Fourth of July and peak summer
Key date:
- July 4 (U.S. Independence Day)
What to sell:
- Patriotic decorations, flag-colored clothing, barbecue accessories, outdoor games
Tip: This is an excellent opportunity for “long weekend” or “summer special” promotions. Ideal for flash sales and discounts.
August: Back to school
Key dates:
- Throughout August
What to sell:
- Backpacks, school supplies, laptops, tablets, desks, chairs, study accessories
Tip: Start campaigns in late July. Segment by age: elementary, middle, and high school. Offer bundles and volume discounts.
September: Labor Day and seasonal change
Key date:
- September 1 (Labor Day)
What to sell:
- Mid-season clothing, office supplies, fall decor
Tip: Labor Day is synonymous with discounts. It’s time to rotate summer inventory and launch fall pre-sales.
October: Halloween
Key date:
- October 31 (Halloween)
What to sell:
- Costumes, makeup, decorations, candy, lights, DIY party kits
Tip: Start promoting in early October. Use visual content and viral trends. Top-performing categories: children’s costumes, home decor, and themed parties.
November: Black Friday and Cyber Monday
Key dates:
- November 28 (Black Friday)
- December 1 (Cyber Monday)
What to sell:
- Everything! This is the biggest sales period of the year. Especially electronics, fashion, beauty, toys, and home goods.
Tip: Prepare your campaigns and stock at least 4 weeks in advance. Offer real discounts and communicate them well. Free shipping is almost mandatory.
December: Christmas and New Year’s Eve
Key dates:
- December 25 (Christmas)
- December 31 (New Year’s Eve)
What to sell:
- Gifts for everyone: technology, fashion, books, gourmet products, toys
- Christmas decorations, ornaments, lights
Tip: The key is logistics. Ensure delivery times. Use phrases such as “last day to receive on time” to create urgency. After the 25th, offer clearance discounts.
Bonus: movable dates and special events
Amazon Prime Day:
Usually in July. If you sell on Amazon or have tech or home products, get ready with aggressive offers.
Small Business Saturday (Saturday after Black Friday):
Focused on independent businesses. Take advantage of it to tell your story, highlight what’s local or handmade, and connect with your audience.
Final tips for getting the most out of the sales calendar
- Plan campaigns ahead of time. At least 3-4 weeks in advance.
- Adapt your catalog to each date. Don’t offer the same thing all year round.
- Segment your audience. Parents, students, couples, etc.
- Use urgency and exclusivity. Offers with a closing date, limited stock.
- Show empathy in your communication. It’s not all about selling, it’s also about connecting.
Still don’t have your online store ready?
At Neolo Shop, you can create your store without paying sales commissions, with a 30-day free trial and fast, friendly customer service via WhatsApp. Plus, you can use your own domain for both your website and email.
If you want to sell more during these key dates in 2025, start today with Neolo Shop and reach all your customers.