E-commerce continues to grow globally, but not all products sell equally well. Some segments of the market are experiencing remarkable growth in 2025, driven by changes in consumption, technology and new generations.
If you are about to launch your online store or want to expand your catalogue, pay attention to these five niches that are setting the trend this year.
1. Health and personal well-being products
This segment has not stopped growing since the pandemic and in 2025 it remains strong. But it is no longer just about vitamins or antibacterial gel. Today, the products that are generating the most sales include:
- Supplements for energy and focus (such as nootropics).
- Products for mental health: gratitude journals, meditation kits, essential oils.
- Portable devices: electric massagers, muscle recovery rollers.
- Teas and functional superfoods: such as matcha, ashwagandha or maca.
Practical advice: If you are going to sell these types of products, it is key that you explain clearly what each one is for. Consumers value educational content very highly. Include clear descriptions of the products, infographics or downloadable mini guides.
2. Second-hand and vintage fashion
Used clothing has become trendy, and not just because of its price: new generations buy vintage for ecological awareness and style. Platforms like Vinted and Depop have grown a lot, but there is room for independent stores with their own personality.
The best-selling items are:
- Vintage Levi’s or Wrangler jeans.
- Retro jackets (Adidas, Nike, Puma).
- 90s and 2000s bags and accessories.
- Unisex or gender-neutral clothing.
Practical advice: The product photos are everything. Show the item on a neutral background, in detail and also on someone wearing it. And don’t forget to tell its story: when it was made, what brand it is, how it is cared for. That adds value.
3. (Personalized) pet items
The number of households with pets is still increasing and owners are willing to invest. But what sells best are not the classic toys or bags of food, but personalized and designer products:
- Beds with embroidered names.
- Identification tags with original shapes.
- Birthday kits for dogs or cats.
- Costumes, seasonal clothing and intelligence toys.
Practical advice: Add a personalization option to your shop. With a basic tool or form, you can ask for the name, preferred color or size. That makes the product unique.
4. Accessible technology and gadgets for the home
It’s not just about selling cell phones or smartwatches. Growth is in useful, original and inexpensive gadgets that improve daily tasks without the need for a large investment.
What will generate the most sales in 2025:
- Low-cost WiFi security cameras.
- Smart LED lights and RGB strips.
- Wireless charging organizers.
- Automatic soap or toothpaste dispensers.
Practical tip: In this niche, short videos are key to selling. Show the product in action in reels, TikToks or on your product page. That increases conversion.
5. Products personalized with artificial intelligence
Thanks to new AI tools, many are launching stores with personalized products on demand. The best sellers so far:
- Pictures or illustrations generated with AI from a photo.
- Children’s books with personalized names.
- Vintage-style posters with star maps of a special date.
- Templates for planners or journals personalized by customer profile.
Practical advice: If you are going to use AI, make it clear. Show examples, explain how each piece is generated, and add testimonials from happy buyers. Also, work with platforms that automate printing and shipping so you can focus solely on sales.
How can you take advantage of these trends in your online store?
Choosing a growing segment gives you more opportunities to capture sales without competing directly with giants like Amazon. But the difference lies in how you present your proposal: the key is to offer something unique, authentic and well explained.
At Neolo Shop we help you launch your online store with no sales commissions, a 30-day free trial, your own domain and fast, friendly WhatsApp support. Everything you need to sell more and better in 2025.
Do you already know which of these segments you want to explore? If you need a hand, we’re here to help.