If you are thinking of selling online to the United States or are already doing so, it is key to understand the shopping habits of consumers in that country. Their decisions are driven by convenience, speed and trust. Here’s how they shop, where they shop and what you can do from your online store to improve your sales.
They prefer to shop online
The majority of consumers in the United States choose to shop online. Platforms like Amazon, Walmart, eBay and Etsy are very popular, but there is also room for independent online stores. In fact, many value the personalized experience and specialization they can find in smaller e-commerce sites.
What do they look for when shopping online?
- Fast and reliable delivery (many are used to receiving products in 1 or 2 days).
- Clear descriptions and quality photos.
- Reviews from other buyers.
- Good customer service.
- An easy, hassle-free shopping process.
👉 Practical tip: make sure your online store has simple navigation and a fast checkout. If there are too many steps or the final cost is unclear, the customer will leave.
They shop from their cell phones
More than 70% of US consumers make purchases from their smartphone. That means that your online store must be perfectly adapted to mobile devices.
👉 Practical tip: test your store on different phones. Make sure that the buttons are easy to see, that the text is not cut off and that the site loads in no more than 3 seconds.
They are guided by social networks
Instagram, TikTok, YouTube and Facebook have a huge influence on purchasing decisions. Many people discover products through a video or a post and go straight to the shop to buy them.
👉 Practical tip: publish content that shows how your product is used, what it looks like or what benefits it offers. If you can work with micro-influencers from the US, all the better.
They choose shops with clear prices and transparent policies
In the United States, nobody likes to waste time. If the price is not clear, if there are hidden charges or if the return policy is confusing, the customer will leave without buying.
👉 Practical advice: show the final price (including taxes and shipping if possible), explain clearly how returns work and respond quickly if they write to you with questions.
They buy a lot during certain dates
US consumers take advantage of events such as:
- Black Friday and Cyber Monday (November)
- Christmas
- Independence Day (July 4)
- Back to School (August)
- Thanksgiving
- Valentine’s Day
👉 Practical tip: prepare special campaigns for these dates. Offer discounts, limited-time promotions, and highlight products that are ideal as gifts.
Why is it key to have an easy-to-manage online store?
Selling to the US may seem complicated, but if you have an online store that is simple to manage, everything changes. With Neolo Shop, you can have your site up and running in minutes, without technical knowledge and with all the tools you need:
- Your own domain for your brand.
- Integration with international payment methods.
- Mobile-friendly design.
- Fast and human support via WhatsApp.
- No sales commissions.
This allows you to focus on what’s most important: selling, improving your product and responding quickly to your customers.
In short: US consumers shop online, from their cell phones, influenced by social networks and value transparency. If you want to reach them, start with a store that is easy to manage and offers a fast and reliable shopping experience. With Neolo Store, you have that sorted from day one.
Want to sell in the US? Get started with Neolo Shop today. You have 30 days free to try it out.