When you start your online store, one of the first questions that comes up is: How many products should I upload?
While there is no single right answer, there are strategies and key points that can help you make a good decision based on your type of business, your operational capacity, and your initial goal.
Fewer products, more focus (at first)
An online store doesn’t need hundreds of products to sell. In fact, many startups work better when they start with a small catalog. This allows you to focus on:
- The quality of the descriptions and photos.
- Testing which products really interest the public.
- Better stock and logistics management.
With Neolo Shop, everything is easier!
As a general rule, if you are just starting out, it is best to list between 5 and 20 products. This is not a small number: it is enough to show variety and test the reaction of your first visitors.
What if I have many variants or ideas?
It is normal to want to show everything you have to offer. But before uploading dozens of similar products or products with minor differences, ask yourself if this adds value for the customer or just overwhelms them.
A good strategy is to only show the variants that are really in demand or that you can deliver without complications.
You can leave certain products as “Coming soon” or “On request” and then evaluate whether it’s a good idea to add them later.
Segmenting your catalog well improves the experience
It’s not just about quantity, but how you present your catalog. Make sure you have clear categories and useful filters if you have more than 10 products.
For example, if you sell clothing, divide it by type (shirts, pants, accessories), don’t put everything in a single category. This makes it easier for customers to find what they’re looking for and improves your chances of making a sale.
When should you expand your catalog?
Once you’ve made a few sales, received feedback, and have clear data on what sells best, then it’s time to expand your online store.
But always use your judgment: having more products does not mean you will sell more. The important thing is that each product is well presented, has real photos, a clear description, and a competitive price.
In addition, uploading more products also means more work: updating stock, managing orders, and customer service. Don’t underestimate it.
Final tip: less is more, if it’s well done
A store with 10 well-thought-out products can sell much more than another with 100 poorly organized products. At Neolo Shop , we see every day how those who start with a clear and orderly approach get better results. The important thing is to start, measure, and adjust.
And if you use Neolo Shop, you have no product limits, so you can grow without restrictions as your business needs. Plus, we don’t charge sales commissions, you get a 30-day free trial, your own domain, and fast, friendly support via WhatsApp. Focus on what matters most: selling and growing.