Linking Analytics to your Neolo Shop is an excellent decision, because it will allow you to:
- Know traffic data: where your visitors are coming from and what they look like.
- See which products and categories are most popular and which generate the most revenue.
- Identify areas of your store that need improvement and make informed decisions to improve the user experience and increase conversion.
Without a doubt, collecting this kind of data is an indispensable step to optimize your marketing strategy.
Let’s see how to do it in five minutes!
Step by step to add the Google Analytics code
This is how easy it is to add the Analytics code to your store:
- Open your Neolo Shop and go to the Store Dashboard.
- Click on the Integrations section
- Then, choose Third Party Codes.
- In the Google Analitycs section paste your Analitycs Tracking ID.
- To finish, click on the Save changes button.
If you haven’t managed your Universal Analytics ID yet, we recommend you to read this Google guide to do it successfully.
Remember that Google Analytics data will start to be collected once the tracking ID is saved, so the sooner you do it, the better.