Reselling Shein products can be a profitable and accessible way to start an online business. Many entrepreneurs are already taking advantage of its varied catalog, low prices, and constant product renewal.
In this article, we’ll tell you how to buy from Shein to resell, what to keep in mind, and how to do it in an organized and profitable way.
Why choose Shein for reselling?
Shein is an e-commerce giant with thousands of fashion, accessory, beauty, home, and other products. Here are some reasons why many people choose it for reselling:
- Low prices: you can find products with attractive margins for resale.
- Variety of stock: clothing, footwear, jewelry, home decor, and more.
- Constant renewal: ideal for keeping your catalog up to date.
- International shipping: ships to most countries and has tracking options.
Step by step guide to buying from Shein and reselling
1. Create an account on Shein
First, create an account with your email address. It is important to set your country and shipping address correctly from the start to avoid problems with costs and delivery times.
Tip: enable notifications for offers and promotions. Shein launches discounts very frequently.
2. Choose which products to buy
This depends on your niche. Don’t buy on impulse. Do a little research beforehand:
- Women’s clothing and accessories: these are the best sellers.
- Home goods and small gadgets: these are also popular and have good turnover.
- Current trends: check which products are trending on social media.
Tip: look for products with good reviews, real photos from users, and positive feedback. This way, you’ll avoid surprises.
3. Start with a small amount of stock
Even though prices are low, don’t buy large quantities on your first order. Test what sells best and the actual quality of the products.
Tip: order 3 to 5 units per item and gauge your audience’s response.
4. Take delivery times into account
Shipping times can vary from 10 to 20 days, depending on the country. Plan your purchases well and clearly communicate delivery times to your customers if you are going to work with pre-sales.
Tip: try placing a first order just for yourself. Assess how long it takes to arrive, how it is packaged, and whether it meets your expectations.
5. Take advantage of coupons and points
Shein has a system of points, coupons, and volume discounts. You can accumulate benefits if you buy often or leave reviews.
Tip: Check the coupon section before confirming your purchase and use accumulated points to reduce costs.
How to resell what you buy on Shein
Once you have the products in your hands, it’s time to sell them. Here are some specific ideas on how to do it:
1. Create your online store
Ideally, you should have your own online store. At Neolo Shop, you can easily create one with your own domain, no sales commissions, and WhatsApp support if you have any questions.
Tip: Use real photos of the products that you take yourself to build trust.
2. Offer combos or kits
If you sell accessories or clothing, put together combinations of products. For example, a necklace + bracelet + hoop earring combo. This increases the average ticket size.
3. Use social media to showcase your catalog
Instagram and TikTok work very well for visual products. Show how the clothes look or how the products are used in everyday life.
Tip: make short reels trying on the products or showing the details. This generates more interaction.
4. Respond quickly and clearly
Trust is key to closing sales. Respond via WhatsApp or social media as soon as possible and explain the conditions clearly: stock, shipping, returns, payment methods.
Tip: automate frequently asked questions with tools such as WhatsApp Business.
5. Add accessible payment methods
Don’t limit yourself to cash. Offer payments by bank transfer, virtual wallets, cards, or payment links to make purchasing easier.
6. Set prices with a margin, but keep them competitive
Calculate all costs: product, shipping, commissions (if you also sell through marketplaces), packaging, etc. Then add your profit.
Tip: Don’t raise the price too much. A reasonable profit is better than not selling anything.
Is it legal to resell Shein products?
Yes. In general, reselling products purchased legally for personal use is not prohibited, as long as you do not use the Shein brand as your own or infringe on copyrights. Do not promote them as “official Shein products” or use their logo without permission.
Tip: Use phrases such as “inspired by Shein” or simply display them as fashion products without naming the brand.
Is it a good idea to do dropshipping from Shein?
Although it is possible, it is not recommended. Shein is not designed as a dropshipping supplier, does not allow customization of packages or labels, and delivery times can affect the customer experience.
Tip: If you want to do dropshipping, look for specialized suppliers. But if you are going to resell from Shein, it is best to have your own stock and total control over shipping.
Conclusion
Buying from Shein and reselling can be an effective way to start an online business with low investment. The most important thing is to start small, get to know your audience well, take care of customer service, and offer a reliable experience.
At Neolo Shop, you can create your store in minutes, with no sales commissions, a 30-day trial, your own domain that also works for email, and fast, friendly customer service via WhatsApp. Ideal for starting a business with Shein products or any other type of business.