Labels on clothing not only provide information, they also communicate brand identity. If you are just starting out or already have a clothing business, creating good labels can make all the difference.
In this article, we will tell you how to make them, what to keep in mind, and why having an online store like Neolo is key to growing without complications.
Why are clothing labels important?
Labels are much more than a piece of fabric or cardboard. They are a point of contact with your customers. They reflect your brand and style and also provide information that can be key to the buyer’s experience.
A well-made label can:
- Generate brand recognition.
- Give customers confidence about product care.
- Communicate the origin, materials, and sizes correctly.
- Differentiate your garment in a saturated market.
If you sell online, you have to consider that your customer will not touch the garment until it arrives. The label becomes another element to reinforce trust.
What should a clothing label include?
Create labels yourself.
Depending on the type of label (internal or external), these are the most important details:
On internal labels (composition):
- Brand name
- Size
- Fabric composition (percentage of cotton, polyester, etc.)
- Washing instructions (clear symbols or brief text)
- Country of manufacture
On external labels (hang tags):
- Logo and brand name
- Price
- Product code or SKU
- Size and model
- Social media or website
- Brand message or slogan (if it adds to your identity)
Practical tips for designing labels
- Choose materials that match your brand style. If your brand is eco-friendly, use recycled or kraft materials. If it’s urban, you can go for more graphic designs.
- Be consistent with fonts and colors. The label should feel like part of your store’s visual universe.
- Try different sizes before printing in bulk. What looks good on screen sometimes doesn’t work on the garment.
- Include your social media or website to encourage repeat purchases. It’s marketing at no extra cost.
Where to have labels made?
There are textile printers and suppliers that specialize in custom labels. Look for suppliers that work with small quantities if you are just starting out. You can compare prices, quality, and delivery times before placing an order.
There are also online tools that allow you to design them easily and even print them at home if you are starting with a small stock.
How do I display my labels in my online store?
Having an online store allows you to show your products in detail with photos and complete descriptions. If your labels have a special design or important information, you can upload enlarged images to each product page.
With Neolo Shop, this is super easy:
- Upload your products in just a few clicks.
- You can add multiple images per garment.
- Customize each page with technical and care details.
- You have your own store with your own domain and no sales commissions.
- And if you need help, we’ll respond quickly via WhatsApp or ticket.
Why isn’t it a good idea to sell only on social media?
Many entrepreneurs start out on Instagram or Facebook, but selling exclusively there can work against you:
- You have no control over the algorithm: your posts may not reach all your followers.
- You can’t organize your catalog well: it’s hard to navigate between posts and find products.
- You don’t automatically build trust: without a website, many customers are hesitant to buy.
- You depend on a single platform: if your account is closed, you lose everything.
With an online store, you have your own professional, easy-to-manage space. Plus, you can link it to your social media accounts to combine the best of both worlds.
Conclusion
Creating good labels for your clothing business isn’t just a detail: it’s part of the brand experience. Think of them as an extension of your identity. And if you want to sell professionally, without the hassle of commissions or limited platforms, Neolo Shop is the tool you need.
Try it free for 30 days, use your own domain, and grow your clothing business with an online store that supports you every step of the way.