If you sell online, one of the most important issues to resolve is how to make shipments. It is not only a question of delivering a product, but also of it arriving on time, in good condition and with a positive experience for your customer.
Good shipping organization can help you reduce costs, avoid complaints and build buyer loyalty. In this guide, we share specific and practical advice so you know how to manage the logistics of your online store, from scratch and without complications.
Decide whether you will ship on your own or with a logistics company
The first thing is to decide who will be in charge of shipping. You have two main options:
- Own shipping: Ideal if you sell in your city and can deliver by motorbike, car or even on foot. It also applies if you use services such as local courier.
- Shipping with a courier or logistics company: Recommended if you sell to other cities or countries. Companies such as DHL, UPS, FedEx, among others, offer door-to-door collection and delivery services.
The important thing is that you analyze which option is most profitable and convenient for you according to the type of products you sell, the destinations you ship to and your operational capacity.
Have your shipping zones and rates ready from the start
One of the most common mistakes is not clearly defining where you are going to ship to and how much each shipment costs. This can cause you to lose sales if you don’t clarify the costs or if you overcharge or undercharge.
Organize your shipping zones by region or zip code and assign a rate for each. Some tips:
- Use flat rates if possible (for example, $5 to the whole city, $10 to the interior).
- If you work with a shipping company, check their updated rates and ask if they offer integrations with digital platforms, such as Neolo Shop.
- If you make your own shipments, calculate your fuel costs, time and travel expenses.
In Neolo Shop you can easily configure shipping zones and rates from the administration panel.
Offer several shipping (and pickup) options
Customers like to choose. Whenever you can, offer more than one delivery option, for example:
- Fast shipping (24 to 48 hours)
- Economy shipping (3 to 7 days)
- Pick up at delivery point or local store
- Cash on delivery
This allows each buyer to decide according to their urgency and budget. You can also offer free shipping above a certain amount, which tends to increase the average value of the shopping cart.
Prepare products with good packaging
It doesn’t matter if you sell clothes, cosmetics, technology or handicrafts: the packaging of your products should protect them and represent your brand.
Basic packaging tips:
- Use sturdy boxes or padded envelopes depending on the type of product.
- Avoid the product moving around inside the package.
- Add a thank you note, discount coupon or a card with your social networks.
- If you can, personalize the presentation. It is not necessary to spend a lot, but it is important to take care of the details.
Good packaging reduces breakages, improves the experience and can generate more recommendations.
Automate shipment tracking
When the customer buys, they want to know when their order is going to arrive. If you work with a shipping company, make sure you provide the tracking number and, if possible, that they are notified automatically.
Some e-commerce platforms allow you to integrate tools that send updates by email or WhatsApp so that your customers are kept informed at all times.
This reduces queries and increases trust in your store.
Clear shipping and returns policy
In your online store, it is essential that you have a section with the shipping conditions:
- Where do you ship to?
- How long does it take?
- What happens if the package is lost or arrives damaged?
- How to handle returns or exchanges
This information must be visible and clear before the customer buys, ideally in the FAQ section or in the footer.
Control costs and look to improve
Shipping represents a cost that, if not managed well, can affect your profitability. Check from time to time:
- How much you spend on shipping per week or per month
- If your prices adequately cover logistics costs
- If you can negotiate better rates with a courier company
- If it makes sense to offer free shipping as a business strategy
It’s a good idea to include the shipping cost in the final price of the product, so the customer sees “free shipping”, even if it’s already calculated.
Advantages of using Neolo Shop to sell and manage your shipments
Neolo Shop not only allows you to sell online without commissions, but also facilitates the entire logistics part with practical tools:
- ✅ Configuration of zones and shipping costs from the panel
- ✅ Pick-up options in-store or at a physical point
- ✅ Clear and orderly order panel for tracking
In addition, you have fast and friendly customer service via WhatsApp to answer any questions on the spot.
Conclusion
If you sell online, shipments are not a minor detail: they are an essential part of the shopping experience. Planning them well from the start saves you headaches and allows you to scale your store with confidence.
Always remember to think about the customer’s convenience, offer clear options and take care of the details in each delivery. With Neolo, you have everything you need to sell and ship your products professionally, without complications and with real support.