Nowadays, the loading time of an online shop is one of the most important factors for the success of a business. Customers expect web pages to load quickly, and if your online shop takes too long, visitors are likely to go elsewhere.
In this article, we will explain how to measure the loading time of your online shop and what you can do to improve it.
Why is loading time important?
There are several reasons why loading time is so important for an online store. First of all, it directly affects the user experience. If a page takes too long to load, visitors will get impatient and go elsewhere.
Secondly, loading time also affects SEO. Search engines like Google take the loading time of web pages into account when ranking them in search results.
Finally, loading time can also affect sales. A recent survey revealed that 40% of customers abandon an online store if it takes more than three seconds to load.
How to measure loading time
There are several ways to measure the loading time of an online store. A simple way is to use a free tool like Google PageSpeed Insights. This tool will show you the loading time of your page on different devices and browsers.
Another way to measure loading time is to use a monitoring service like Pingdom or GTmetrix. These services allow you to perform periodic performance tests of your page and show you the results in a detailed report.
What is an acceptable loading time?
The acceptable loading time for an online shop depends on several factors, such as the type of content displayed on the page, the device used to access it and the visitor’s location.
In general, a loading time of 2 seconds or less is considered excellent. A loading time of 3 to 5 seconds is acceptable, but can be improved. A loading time of more than 5 seconds is poor and should be improved as soon as possible.
How to improve loading time
There are several things you can do to improve the loading time of your online store. Here are some tips:
- Use high-quality images, but optimised for the web. Large images can significantly increase the loading time of a page. To reduce their size, you can use an image compression service such as TinyPNG or ImageOptim.
- Avoid using too many plugins and extensions. Plugins and extensions can slow down the performance of your online store. If you don’t need them, uninstall them.
- Optimize the code of your online store. Optimized code can improve the performance of your page. You can use a code analysis service like Google Lighthouse to detect errors and potential optimizations.
- Use a CDN (Content Delivery Network). A CDN stores your online store files on servers distributed around the world. This can help reduce load time for visitors who are far from your server.
There are many of these things that Neolo Shop already has built in, check it out!
Why create your store with Neolo Shop
If you are looking for a platform to create your online store, Neolo is an excellent option. We offer a number of advantages that can help you improve the loading time of your online store, including:
- No sales commission charged. This means that you can keep the full profit margin from your sales.
- It offers a 30-day trial period. You can try the platform with no obligation for a whole month.
- The paid plan includes your own domain. This will allow you to have a personalized domain name for your online store and for your professional emails.
- It offers fast and friendly customer service. The support team is available to help you solve any problems you may have.
Conclusion
The loading time is an important factor for the success of an online shop. If you want to improve the loading time of your online shop, follow the advice we have given you in this article.
If you decide to create your online shop with Neolo Shop, you can benefit from our advantages to improve the loading time and, clearly, increase your sales.