If you have a catering service, you know that it’s not enough to cook well or have an incredible menu. The challenge is to make it known, to reach the right customers and to get them to choose you from so many options.
At Neolo Shop, as a platform that helps entrepreneurs create their online stores, we understand what it means to start from scratch and want to grow. That’s why we’re bringing you practical, specific and realistic tips for promoting your catering service, along with current figures that will motivate you to get on with this business. Let’s get down to business!
Catering is growing: Numbers that will inspire you
Before moving on to the advice, let’s be clear why catering is worth betting on. The global catering services market reached $164.59 billion in 2024 and is expected to grow at an annual rate of 6.6% to reach $292.56 billion by 2034, according to data from Expert Marketing Research.
And what is driving this? More corporate events, personalized weddings and a growing demand for unique culinary experiences. If you are wondering if this business has a future, there’s your answer: it’s a great time to start a catering business!
Create a simple but effective online store
You don’t need to be a tech genius to have a digital presence, especially with platforms like Neolo that make it easy for you.
Set up an online store where you can show your menu, real photos of your dishes (no generic images from the internet, please) and a clear button for people to contact you or place orders.
For example, include an “event orders” section with options such as “for 10 people” or “for 50 people”, with visible prices. So having your own site not only gives you control, but also makes you earn more.
Practical advice: Use a short and easy-to-remember domain name (such as “tucatering.com”) and make sure your store loads quickly on cell phones. 60% of global web traffic comes from mobile phones, according to FoodStorm. If your page is slow or complicated, customers will leave.
Take advantage of social networks with engaging content
Instagram and TikTok are your best friends for promoting your service. But it’s not just about uploading pretty photos. Make short videos showing how you prepare a signature dish or a timelapse of how you set a table for an event.
For example, record 15 seconds of you setting a tray of canapés and add a text like “Event coming up? This is what we can do for you”.
Practical advice: Respond quickly to messages and comments. If someone asks “how much does it cost for 20 people?”, don’t just mark it as read. Speed matters: 48% of caterers say that responding in less than an hour closes more sales.
Form local alliances that give you visibility
Not everything is digital. Look for allies in your area who can recommend you. If you’re in a big city, talk to event organizers, wedding photographers, or even gyms that do workshops.
For example, offer a 10% discount to customers who come on the recommendation of an ally. In 2023, 48% of caterers reported that corporate events are their biggest source of growth, according to the International Caterers Association. There’s a clue there: reach out to local businesses and introduce yourself as their choice for meetings or celebrations.
Practical advice: Take a free sample (like mini empanadas or a small dessert) when you make these visits. Having them taste your food is the best letter of introduction.
Offer something unique and shout it out to the world
Competition in catering is tough, but standing out doesn’t have to be complicated. Think of a niche market that will make you stand out:
- Creative vegan food?
- Hyperlocal menus with ingredients from your region?
For example, if you make tacos with handmade tortillas and unique sauces, give it a name like “Taco Fiesta” and make it the focus of your promotion.
Practical tip: Use Google Ads to promote what makes you different. If your specialty is vegan catering, create an ad with keywords like “vegan catering [your city]” and direct people to your online store. Spending $50 a month on well-targeted ads can bring you direct customers.
Starting a catering business is not easy, but it’s not impossible either. With a comprehensive online shop, well-developed social networks, local alliances and a unique touch, you can make people get to know you and choose you.
The figures don’t lie: this business is growing fast, and you have everything you need to take advantage of it.