E-commerce has transformed the way we buy and sell products, and the agricultural sector is no exception. Selling agricultural products online offers a unique opportunity to reach a wider audience and diversify sources of income.
Below, we offer practical and specific advice for entrepreneurs in this field.
The rise of e-commerce in the agricultural sector
E-commerce has experienced remarkable growth in recent years.
In the agricultural sector, some platforms have generated business opportunities worth $28 billion by 2022, connecting more than 6,000 companies and offering 150,000 products online.
Practical tips for selling agricultural products online
1. Know your target market
Before starting, it is essential to identify your target audience.
Who do you want to sell your farm products to? End consumers, restaurants, retailers or food processors?
Understanding their needs and preferences will allow you to adapt your offer and marketing strategies effectively.
2. Select an appropriate platform
Choosing the right platform is crucial to the success of your online store. Consider options such as:
- Specialized platforms for selling online: Many sites offer a specific space for the agricultural sector, facilitating the connection with interested buyers.
- Customized online stores: Creating your own online store gives you more control over the brand and the customer experience. Tools like Neolo Shop allow you to design a store tailored to your needs without requiring advanced technical knowledge.
3. Offer detailed and transparent information
Trust is essential when shopping online, especially when it comes to agricultural products. Provide clear and detailed descriptions of your products, including:
- Origin and production methods: Provide information on the origin of the products and the agricultural practices used.
- Certifications: If you have organic certifications or other accreditations, highlight them to reinforce credibility.
- Availability and delivery times: Clearly communicate shipping times and the geographical areas you cover.
4. Implement secure and varied payment options
Offering multiple methods of secure payment increases customer confidence and convenience. Credit cards are the preferred payment method in Argentine e-commerce, with 80% of companies offering financing in 3 to 6 installments.
5. Optimize logistics and distribution
Efficiency in delivery is key to customer satisfaction. Consider the following:
- Home delivery: This is the preferred option for 70% of online shoppers.
- Alliances with logistics operators: Collaborating with logistics companies can improve coverage and reduce delivery times.
- Pick-up points: Offering pick-up options at specific points may be convenient for some customers and reduce shipping costs.
6. Set competitive prices
Analyze the market and set prices that are attractive to customers and profitable for your business. Consider:
- Production and shipping costs: Make sure you cover all associated expenses.
- Competitive prices: Research how much other sellers charge for similar products.
- Offers and promotions: Implement volume discounts or special promotions to encourage purchases.
7. Invest in digital marketing
To attract traffic to your online store, an effective marketing strategy is essential:
- Social networks: Platforms such as Facebook, Instagram and TikTok are powerful tools for promoting agricultural products and connecting with potential customers.
- Paid advertising: Consider investing in social media ads or Google Ads to increase visibility.
- Email marketing: Keep your customers informed about news, offers and special events.
8. Offer excellent customer service
Customer service can set you apart from the competition. Make sure you:
- Respond quickly: Address queries and concerns in a timely manner.
- Facilitate returns and exchanges: Establish clear and fair policies for handling returns.
- Ask for feedback: Listen to your customers’ opinions to continuously improve.
Success stories in the online sale of agricultural products
There are entrepreneurs who have managed to stand out in this field. For example, a farmer known as @donpacomas on TikTok sold oranges and tangerines from his grandfather’s field through his website, achieving a turnover of 7,600 euros.
While he faced cost-related challenges, his experience demonstrates the potential of direct-to-consumer sales.
Conclusion
Selling agricultural products online on a website without commissions per sale is a viable and profitable opportunity for entrepreneurs willing to adapt to digital trends. With a well-planned strategy focused on customer needs, it is possible to expand your market and increase your income.
It’s time to take your products from the field to the digital world!