Do you still find it difficult to sell on social networks?
Social networks allow us to connect, interact, share and exchange information. Through them, you can talk directly to your customers or potential customers, share content about your business, build trust and reach more people.
Below, we will explain how to use and make the most of social networks to grow your business.
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How to sell on social networks
Let’s look at some key points to consider if you want to increase your sales on social networks 😉
Find the perfect network
Ask yourself which networks your customers use the most and what your purpose is.
Remember that there are some more popular ones like Facebook, Instagram or Twitter, and others more specialized in a sector such as TripAdvisor, focused on travel reviews. If you research each option well, you will be able to choose the one that is most useful for your business.
Create a profile
Your main page should contain your business information, location or link to your online store, contact information, photos and videos of your products, etc.
To register, preferably use a company email address to separate your professional and personal accounts.
Get to know your customers
Treat your customers the same way you would your friends in the real world, that is, create a close, human bond.
Grow the network
Launch contests, offers, special events and entertaining content for your followers.
Extra tip: you can take advantage of the advertising options offered by the different networks.
Make a long-term plan for your social networks
You must decide what you want to publish, when, where and who should be in charge of this task. To do this, create a calendar with the topics that you think may be of most interest to your customers, regardless of whether you publish daily or weekly.
Then choose one of your profiles to publish the content on, and finally choose who in your team will be responsible for sharing it.
Extra tip: some social media management tools like Hootsuite or Buffer allow you to create in advance what you want to share, decide which network to post on, among other things.
Connect your online store
Although social networks give you visibility, they are not the best channel for making sales, because people need another type of online presence to trust your brand.
For this, it is best to put a link to your online store.
We recommend the guide: How to add my online store to my social networks
If you don’t already have one, you can create one today with Neolo Shop, the platform that allows you to have your own online store without paying commission per sale.
Measure your social media actions
It is essential that you monitor your social media campaigns. To do this, we recommend using web analytics and some of the tools that the social networks themselves offer you, to obtain data such as which of your posts are shared the most or who your most loyal followers are.
Other free and paid programming and network monitoring tools such as Visual Studio Code, Eclipse or Zabbix are also a great option.
Conclusions
If you want to sell through social networks, it is important that your business has a strong presence in those where your potential customers are most active.
And remember to draw up a long-term plan and regularly measure your actions to find out where you can improve!
As we warned you, it is best to link these social networks to an online store, so that your potential customers feel confident about buying from your business. If you don’t have one yet, you can create it for free today at Neolo, no initial investment is needed!