The Pokémon universe and products never go out of style. From trading cards to stuffed animals, clothing, and action figures, products from this franchise are in constant demand around the world.
If you’re thinking about selling Pokémon items online, this article will help you with specific tips to get it right from the start.
What Pokémon products sell best?
Before opening your online store, it’s essential to know what Pokémon fans and collectors are looking for. Some of the best-selling products worldwide are:
- Pokémon cards (TCG): originals, collectibles, and special or rare editions.
- Plush toys and figures: popular characters such as Pikachu, Eevee, Charizard, and others.
- Clothing and accessories: T-shirts, caps, backpacks, and socks with eye-catching designs.
- Video games and consoles: especially Nintendo Switch games with limited editions.
- Stationery: notebooks, stickers, pens, and more.
If you can offer official products or products that are hard to find in your region, you have a great opportunity.
Define your Pokémon niche
You don’t have to sell everything. Choosing a niche can help you stand out. For example:
- Only rare and collectible cards.
- Only Pokémon clothing and fashion for adults.
- Only toys and stuffed animals to give to children.
A clear focus makes your marketing campaigns more effective and your store more recognizable.
Add clear and specific descriptions
When you upload your products to your online store, don’t just write “Pikachu stuffed animal.” Be specific:
“30 cm officially licensed Pikachu stuffed animal, soft, ideal for collectors and children.”
In the descriptions, add details such as:
- Exact size
- Material
- Whether it’s a limited edition
- Whether it’s original or a replica
- Condition (new or used)
This builds trust and helps your products rank higher in search engines.
Show real, high-quality photos
Images are key. Don’t just use the catalog photo. Also show:
- Photos of your own (on a white or neutral background)
- Details (such as labels, textures, packaging)
- Size comparisons (next to a hand or ruler)
This prevents returns, improves your reputation, and generates more sales.
Offer reliable payment methods and shipping
Pokémon fans tend to be young buyers or demanding collectors. Be sure to offer:
- Fast shipping with tracking
- Multiple payment methods (cards, transfers, platforms such as PayPal or Stripe)
- Good packaging, especially if you sell cards or fragile products
A good shopping experience is key to getting them to buy from you again.
Take advantage of social media and communities
The Pokémon community is super active. You should:
Create content on networks such as TikTok, Instagram, or YouTube showing your products or unboxing them.
Participate in Facebook groups or fan forums.
Hold raffles or giveaways to attract followers.
And if you use Neolo Shop, you can easily connect your store to social media.
Take care of legal issues
Avoid selling counterfeit products or products that misuse the Pokémon brand. You could face legal problems or lose the trust of your customers. Whenever possible, indicate whether the product is official, licensed, or a fan-made version.
Use an online store platform that supports you
At Neolo Shop, you can create your Pokémon store in minutes:
- No sales commissions
- Your own domain that you can also use for your email
- 30-day trial
- Fast, friendly customer service via WhatsApp
And best of all: You can upload all your products, customize the design, and start selling even without technical knowledge.
Want to launch your Pokémon store? Start today with Neolo and focus on what matters most: your products and your customers. 💥