Selling curvy clothing in real sizes is a booming business opportunity. The demand for inclusive clothing for plus sizes is growing, and entrepreneurs can take advantage of this niche to build a successful brand.
In this article, we will explain why it is profitable, how to get started, what products to sell, where to find suppliers in the United States, and strategies to stand out on Google and social media.
Why is selling curvy clothing in real sizes a good business?
The plus-size clothing market is expanding. According to a study by Statista, the global market for plus-size clothing reached $180 billion in 2023 and is expected to grow at an annual rate of 5.9% through 2030.
In addition, this segment faces little competition. Major brands tend to ignore this niche, leaving room for entrepreneurs who offer modern, quality products. Specialty stores report that up to 75% of their sales are made online, demonstrating the potential of selling online.
Benefits of focusing on curvy clothing
- Growing demand: More and more people are looking for clothing that reflects their style and fits their bodies.
- Customer loyalty: Plus-size shoppers tend to be loyal to brands that represent them.
- Attractive margins: Customers are willing to pay for well-designed garments, with profit margins of up to 50%.
- Online opportunity: Online sales allow you to reach a wide audience without the need for a physical store.
Challenges to consider
- Lack of local suppliers: In some countries, finding plus-size manufacturers is difficult.
- Social stigma: Curvy culture still faces prejudice, requiring inclusive marketing campaigns.
- Online competition: Although there is less competition, standing out requires a solid SEO and social media strategy.
What curvy clothing products to sell?
Not all plus-size garments are in equal demand. Focus on products that combine current trends with the specific needs of this audience.
Recommended product categories
- Modern casual wear: T-shirts, flattering jeans, and blouses with youthful prints.
- Event wear: Evening dresses, formal suits, and wedding attire, which are often difficult to find in plus sizes.
- Curvy sportswear: Leggings, tops, and sweatshirts designed for real bodies, with stretchy, comfortable fabrics.
- Inclusive underwear: Bras, panties, and lingerie in extended sizes, a segment with high demand.
- Sustainable fashion: Eco-friendly garments that appeal to environmentally conscious consumers.
Offer garments with customizable fits, such as jeans with elastic waistbands or dresses with side laces. This solves the problem of non-standard sizes and increases customer satisfaction.
Where to find curvy clothing suppliers in the US
The United States is an excellent place to find plus-size clothing suppliers, as it has a well-established industry. Here are some reliable options:
Recommended suppliers
- FashionGo: Wholesale platform with hundreds of curvy clothing suppliers. Offers jeans, dresses, and casual wear in sizes up to 3XL. Ideal for online stores.
- LASHOWROOM: Los Angeles-based marketplace that connects retailers with plus-size fashion manufacturers. Perfect for entrepreneurs looking for modern trends.
- Wholesale Fashion Square: California-based supplier with competitive prices and fast shipping. Has a section dedicated to plus sizes with volume discounts.
- City Goddess: Specialist in European-style curvy clothing, ideal for evening dresses and formal wear.
- Tasha Apparel: Offers casual and party wear in extended sizes, with dropshipping options for those selling from home.
Negotiate with suppliers to include detailed size guides with their products. This reduces returns, as curvy customers value accurate measurements.
How to choose a supplier
- Check the quality of fabrics and stitching before buying in bulk.
- Look for suppliers with clear return policies.
- Prioritize those with experience in plus sizes, as they have a better understanding of fit and design.
- Consider dropshipping options to minimize initial inventory.
How to sell curvy clothing in real sizes: Key strategies
To be successful, you need a strategy that combines an optimized website, social media presence, and a focus on customer experience. Here’s how to do it.
Create an online store with Neolo Shop
An online store is essential for reaching more customers. Neolo Shop offers an easy-to-use platform for creating your website without technical knowledge.
- Steps to get started:
- Sign up for Neolo Shop and choose an attractive template.
- Upload high-quality photos of your products, featuring real curvy models.
- Include detailed descriptions with keywords such as “plus size clothing” and “real sizes.”
- Connect your store to social media platforms such as Instagram Shopping.
Use interactive size guides on your site. For example, a recommender that suggests sizes based on customer measurements can reduce returns by up to 20%.
SEO positioning to stand out on Google
SEO is crucial for your online store to appear in the top Google results. Follow these tips to optimize your content:
- Keyword research: Use tools such as Google Keyword Planner to identify terms such as “sell curvy clothing in real sizes” or “plus size fashion online.”
- Quality content: Post articles on your blog on topics such as “How to choose curvy jeans” or “Plus size fashion trends for 2025.” Update your site regularly to prevent Google from considering it inactive.
- Local SEO: If you have a physical store, register your business on Google My Business and include your address on your website.
- Link building: Create internal links between your products and articles, and seek collaborations with fashion blogs for external links.
Write emotional meta descriptions that highlight inclusivity, such as “Discover real-size curvy clothing that will make you feel unique.” This attracts clicks and connects with your audience.
Sell on social media
Social media is ideal for promoting curvy clothing, especially on visual platforms such as Instagram and Pinterest.
According to Statista, 69% of Pinterest users are women, making it a key channel for this market.
- Effective strategies:
- Create a business account on Instagram and Pinterest.
- Post photos and videos of curvy models wearing your clothes.
- Use hashtags such as #PlusSizeClothing, #RealSizes, and #CurvyFashion.
- Collaborate with curvy influencers to reach specific audiences.
Use Instagram Reels to show style transformations (before and after) with your clothes. These videos generate up to 35% more engagement than photos.
Sell from home: Dropshipping and marketplaces
If you don’t want to invest in inventory, dropshipping is a great option. Platforms such as FashionGo and Tasha Apparel offer this service, shipping products directly to the customer. You can also sell on marketplaces such as Amazon, but connect these sales to your Neolo Shop to maintain control.
- Advantages of dropshipping:
- No initial inventory costs.
- Flexibility to try out different products.
- Ideal for entrepreneurs selling from home.
Practical tips for entrepreneurs
- Know your audience: Conduct surveys on social media to understand what styles and sizes your customers are looking for.
- Offer inclusive sizes: Make sure you cover a wide range, from size L to 5XL, so you don’t exclude anyone.
- Create a unique experience: Use personalized packaging with motivational messages, such as “You are perfect just the way you are!”
- Train your team: If you have employees, teach them to treat customers with empathy and knowledge about plus sizes.
FAQs about selling curvy clothing in real sizes
Is it profitable to sell curvy clothing online?
Yes, it is a profitable business due to high demand and little competition. Specialized stores report profit margins of up to 50%.
What platforms are best for selling plus-size clothing?
Neolo Shop for your own store, Instagram and Pinterest for social media, and marketplaces such as Amazon. Connecting all these channels maximizes sales.
Where can I find reliable suppliers in the US?
FashionGo, LASHOWROOM, and Wholesale Fashion Square are excellent options. Look for suppliers with experience in plus sizes and clear return policies.
How do I stand out in a competitive market?
Invest in SEO, create inclusive content, and collaborate with curvy influencers. Post regularly on social media and use detailed size guides.
Conclusion: A business with great potential
Selling curvy clothing in real sizes is a profitable and meaningful business opportunity.
Demand is growing, competition is low, and tools like Neolo Shop make it easy to get started. With a solid SEO strategy, social media presence, and reliable suppliers, you can build a brand that not only generates income but also empowers your customers.