If you are thinking of launching your business into the digital world, 2025 is the perfect time. E-commerce is growing steadily: in 2023, online sales accounted for 19% of global retail trade, and are expected to reach 24% by 2026, moving nearly $6.9 trillion this year alone, according to Statista. By 2028, the figure could exceed $8 trillion.
As entrepreneurs and merchants, we know what it means to take the leap: fear of the technical, doubts about costs and the pressure to choose well. That’s why, at Neolo Shop, we bring you this list of the 20 best online sales platforms for you to set up your store in 2025, with practical and specific advice to help you decide. Let’s start at home, because we think we have what you need.
Neolo Shop
We are Neolo Shop and, without beating about the bush, we believe we are the best option for entrepreneurs like you.
Why? It is super easy to use: in minutes you have your shop ready without knowing any code. It is cheap (much cheaper than the competition), we do not charge sales commissions (your money is yours) and we give you 24/7 support in your language.
Practical advice: Connect Google Analytics to see how your traffic moves from the start.
Shopify
Shopify is a giant and with good reason. It’s ideal if you’re looking for something comprehensive and scalable. It has plans starting at 27 euros a month (annual) and gives you tools like sales analytics and apps to help you grow. Tip: start with the basic plan and use Shopify Payments to save yourself the extra 2% transaction fees.
WooCommerce
If you already use WordPress, WooCommerce is for you. It’s free (you only pay for hosting) and lets you customize everything with plugins. Tip: install the free Yoast SEO plugin so your products rank fast on Google and save time on optimization.
Wix eCommerce
Wix is perfect if you’re just starting out and want something simple. The basic version is free, but to sell you need a plan starting at 15 euros a month. Tip: take advantage of its drag-and-drop editor to upload high-quality product photos and stand out visually.
Ecwid
Ecwid is great if you already have a site and want to add a store. Its free plan lets you sell 10 products and payments start at 15 euros. Tip: integrate it with Instagram to sell directly from your posts and reach more customers.
BigCommerce
BigCommerce is for those who handle large catalogs. It has plans starting at 36 euros per month and does not charge per transaction. Tip: use its integration with Amazon to list products there and double your reach without extra effort.
Squarespace
Squarespace is for those who want a nice store without complications. Starting at 15 euros per month, it includes a free domain with an annual plan. Tip: upload short videos of your products in the descriptions to hook your visitors.
Magento
Magento is powerful, but more technical. The free version (Open Source) is ideal if you have a developer, while the paid version starts at 18,000 euros per year. Tip: install paid extensions like Amasty to improve your store’s internal search.
PrestaShop
PrestaShop is another free and flexible option if you’re not afraid of the technical side of things. It has thousands of modules on its marketplace. Tip: use the free PayPal module for fast payments and build trust from day one.
Palbin
Palbin, of Spanish origin, is simple and has support in Spanish. Plans from 30 days free and then affordable payments. Tip: activate their agreement with Correos Express for cheap and fast shipments in Spain.
nopCommerce
nopCommerce is open source and free, perfect if you want to customize. Requires technical knowledge. Tip: use their community to find free themes and save on initial design.
Weebly
Weebly is simple and has marketing automation included. From free plans to inexpensive premium plans. Tip: add a blog with their free tool to attract organic traffic with useful content.
Sellfy
Sellfy is designed for digital products. From 19 euros per month, no complications. Tip: offer immediate downloads after purchase to keep your customers happy from the first click.
Adobe Commerce
Adobe Commerce (formerly Magento Enterprise) is for large companies. Very expensive (thousands of dollars a year), but robust. Tip: use its advanced reports to adjust prices according to demand in real time.
Hostinger Website Builder
Hostinger is cheap and easy, with plans starting at 2.99 euros a month. Ideal for SMEs. Tip: activate their free SSL so that your customers see the security lock and trust you more.
Dokan Cloud
Dokan Cloud is for marketplaces. From $69 a month, it lets you manage multiple sellers. Tip: create basic subscription plans to attract small sellers and grow fast.
Jimdo
Jimdo is super accessible for beginners. It has a free plan and others from 9 euros a month. Tip: use its AI to set up the store in minutes and try with a few products at the beginning.
Salesforce Commerce Cloud
Salesforce is for large businesses with high budgets (thousands of dollars a month). It integrates CRM and sales. Tip: use its native integration with social networks for hyper-targeted campaigns.
Why have an e-commerce site in 2025
Growth doesn’t lie: a projected 11.34% globally by 2025, with regions such as Latin America leading the way at 15.8% (Statista). Countries such as Mexico, Brazil and Argentina are exploding in online sales. It’s not just a fad, it’s the future.
Choosing the right platform is key: think about your budget, whether you need something simple or complex, and how you are going to grow. With Neolo, for example, you can get started easily and without losing out on commission profits.
With this list and these tips, you now have the map to start your online store in 2025. Choose according to your needs and get started: e-commerce is waiting for you. Any questions? At Neolo we are here to help you 24/7. Let’s get selling!