If you’re looking for profitable ideas to sell online, finding out what sells well on Amazon is an excellent strategy.
Amazon continues to set trends in global e-commerce, and many entrepreneurs draw ideas from there to build their own catalogues.
In this article, we’ll tell you what the best-selling products on Amazon are in 2025, why they work, and how you can leverage that knowledge to sell on your own from your own online store, without relying on external platforms.
1. Stanley thermoses and similar products
Yes, they’re still booming. Stanley thermos flasks—and their imitations—top the search rankings in several categories. They’re popular because they combine functionality with fashion. They sell especially well in cold weather and among those seeking a more outdoor or healthy lifestyle.
Tip: Don’t limit yourself to thermos flasks. Include personalized lids, covers, stickers, or gift packs.
2. Wireless headphones
AirPods and similar models continue to be among the best sellers. Users are looking for comfort, sound quality, and good design. Generic brands are also selling well thanks to their lower price.
Tip: Add them as a tech gift option for key dates (Valentine’s Day, Christmas, Father’s Day, etc.).
3. Home organizers
Anything that helps keep the house tidy sells well. From folding boxes to drawer dividers and organizers for the refrigerator or bathroom.
Tip: Create combos for different rooms (e.g., “kitchen organization kit”) to increase the average ticket size.
4. Women’s sportswear
Outfits for yoga, training, or just everyday wear are booming. The best sellers are leggings, tops, biker shorts, and oversized T-shirts.
Tip: Create a visual catalog with clear descriptions of sizes and fabrics. People really appreciate that.
5. WiFi security cameras
Entrepreneurs and families are looking to protect their businesses and homes with affordable technology. WiFi-enabled cameras are easy to install and monitor from your cell phone.
Tip: Accompany the sale with a tutorial on your website or a short video to highlight how they are installed.
6. Dietary supplements
Vegan proteins, hydrolyzed collagen, magnesium, and multivitamins continue to lead the health and wellness category. Consumption continues to grow thanks to the fitness lifestyle and active aging.
Tip: Target a specific niche market (athletes, seniors, vegans) to stand out.
7. Shaping and slimming girdles
These are top sellers, especially around times when people are getting ready for events (weddings, parties) or want to improve their figure. Some feature thermal technology or invisible designs.
Tip: Offer a clear size guide and real photos to build trust.
8. Pet accessories
Anti-stress beds, interactive toys, carrier backpacks, and automatic waterers are the best sellers in the pet category. The average spend per pet owner continues to grow.
Tip: Put together themed kits by pet type or activity (play, walking, rest).
9. Nail products
Semi-permanent nail polish kits, LED lamps, nail files, and nail polish are top sellers. Many people do their nails at home, and others are starting businesses offering this service.
Tip: Sell products as well as courses or tutorials. This builds community and loyalty.
10. Cell phone cases and accessories
There isn’t a year when this type of product isn’t at the top of the list. Cases, stands, fast chargers, and screen protectors sell every day.
Tip: Update your catalog when new phone models are released. Being one of the first gives you an advantage.
How can you take advantage of these trends without relying on Amazon?
Having your own online store gives you complete control over your products, your profits, and your customer relationships. You don’t need to pay commissions on each sale or fight to stand out among thousands of sellers. That’s why using Neolo Shop is a great decision if you’re just starting out or if you already sell but want to improve your margins.
What does Neolo Shop offer that other platforms don’t?
- Zero commissions per sale. Everything you sell is yours.
- Your own domain included in the paid plan. It gives you a professional image and can also be used for personalized emails.
- 30-day free trial. Start without risk.
- Fast and friendly support via WhatsApp. We’re here to help you every step of the way.
- Easy to use. No programming skills required. Set up your store in minutes.
Conclusion
Studying the best-selling products on Amazon in 2025 can give you great ideas for your own business. The important thing is not to depend on Amazon to start selling.
With your own online store at Neolo Shop, you have freedom, control, and more profit margin. Choose a niche, build your catalog, and start selling with all the advantages of a system designed for entrepreneurs like you.