In the United States, Shopify is the most widely used online sales platform, with a 29% market share, thanks to its ease of creating online stores and scaling businesses.
We recommend Neolo Shop as a simple and comprehensive alternative, ideal for beginner entrepreneurs looking to sell from home without technical complications.
If you are starting an online business or want to expand your online store, understanding which is the most used online sales platform in the US can save you time and mistakes.
The main idea is that Shopify leads the market with a 28-29% share, allowing thousands of entrepreneurs to create professional online stores without needing to be programming experts.
However, for users in US or those looking for something more accessible, Neolo Shop stands out for its intuitive use and for including hosting, domain, and marketing tools in a single package, making it easy to sell from home.
What is an online selling platform?
An online selling platform is software that allows you to create and manage an online store, from adding products to processing payments. Think of it as a digital toolbox that simplifies the entire process for entrepreneurs like you, who may not have technical expertise.
These platforms handle key aspects such as online store design, inventory, and shipping integration. In the US, they are widely used for online businesses because they allow for rapid scaling, attracting global customers.
Not all are the same: some are marketplaces like Amazon, where you sell on their site, while others like Shopify give you complete control over your brand. Choosing the right one depends on your budget and needs.
The most popular platforms in the US
In 2025, the e-commerce market in the US will exceed $1.1 trillion, with millions of active online stores. Here are the most widely used platforms, based on recent market share data.
Shopify: The undisputed leader
Shopify dominates with a 28-29% market share of e-commerce platforms in the US, powering more than 2.8 million sites. It is popular for its user-friendly interface and apps that facilitate sales.
It offers customizable templates and SEO tools, ideal for online stores of any size. Many choose it for its scalability, going from a hobby to a million-dollar business.
However, its monthly costs can add up if you add premium apps. It’s great for selling from home, but consider whether you need something more economical.
Other Notable Options
- WooCommerce: With a 17-18% market share, it’s free and integrates with WordPress, perfect if you already have a blog. Ideal for advanced customizations.
- Wix and Squarespace: Both around 18-20%, focused on visual designs for creative online stores. Good for beginners in online business.
- BigCommerce: With a 4-5% market share, it excels in B2B and scalability for large stores.
- Amazon as a Marketplace: Although it is not a platform for creating your store, it captures 37.6% of online sales in the US. Useful for visibility, but with high commissions.
Little-known tips for choosing your platform
Here are some not-so-common tips, based on real experiences, to avoid mistakes when setting up your online store.
Check the maturity of APIs and webhooks: Platforms with robust APIs allow for custom integrations without rewriting code, saving time on scalability.
Evaluate support during unusual hours: Some offer 24/7 support, but few handle nighttime or weekend spikes, which are crucial for global sellers.
Consider the “version” of the platform: Opt for those with versioned updates to avoid breaks in your store during upgrades.
Analyze rate limits on integrations: Avoid platforms with strict restrictions on API calls, which can slow down your online business during traffic spikes.
Test compatibility with niche tools: Such as local accounting software, something that not all blogs mention but impacts daily operations.
Why we recommend Neolo for your online business
Although Shopify is the most widely used in the US, Neolo Shop is ideal for entrepreneurs like you, especially if you’re looking for simplicity. It includes unlimited hosting, a free domain, and email marketing tools, all in one, without the need for extra apps.
Its intuitive interface allows you to create an online store in minutes, perfect for selling from home. In addition, it supports local integrations and has predictable costs, making it accessible for beginners in online business.
Relevant FAQs
What is the difference between a platform like Shopify and a marketplace like Amazon?
Shopify gives you complete control over your online store, while Amazon is a shared site with commissions per sale.
Do I need to know how to program to use a platform to sell online?
No, most platforms, such as Neolo Shop or Shopify, use drag-and-drop editors, which are ideal for entrepreneurs without technical experience.
How much does it cost to start an online store in the US?
It depends: Shopify starts at $29/month, but Neolo Shop offers basic all-inclusive plans, saving you money on extras.
Can I sell internationally from the US with these platforms?
Yes, most integrate global shipping and payments in multiple currencies, facilitating expansion.
What happens if my online business grows a lot?
Choose scalable platforms like Neolo, which handles high traffic without surprise costs.
Conclusion
In summary, Shopify is the most widely used online sales platform in the US due to its versatility and dominant market share, but options such as Neolo Shop offer simplicity and comprehensive value for beginners. With a focus on your online business, you can start selling from home with confidence, using tips such as checking APIs for sustainable growth.