TikTok has become one of the most popular social networks in the world, with more than 1.5 billion active users. But it’s not just a platform for creating viral content, it also offers opportunities for entrepreneurs with TikTok Shop, its feature for selling products directly from the app.
If you have an online store or are thinking of starting to sell, TikTok Shop can help you reach new customers quickly and easily.
What is TikTok Shop
TikTok Shop is TikTok’s e-commerce platform that allows content creators, brands and sellers to offer products directly from the app.
The big advantage is that it combines entertainment with shopping, increasing the chances that users will buy while watching videos. Purchases can be made without leaving the app, which facilitates conversion.
Who can use TikTok Shop?
- Entrepreneurs with an online store
- Content creators with an audience
- Brands that want to offer products directly on TikTok
How it works
Products are displayed in different ways:
- Through organic videos
- In live broadcasts
- In a specific tab of the store within the user’s profile
- With paid ads
Why you should use TikTok Shop to sell
Not only is TikTok popular, it is also generating big sales numbers.
Some recent data:
- TikTok Shop reached over $20 billion in sales in 2023.
- 61% of TikTok users have discovered new products through the platform.
- Live streams with purchases generate up to 10 times more sales than traditional ads.
This means there is a great opportunity for any entrepreneur who wants to sell products quickly and with less investment in advertising.
How to start selling with TikTok Shop
1. Create a seller account
To get started, you must register as a seller on the official TikTok Shop website. All you need is:
- A TikTok account
- Your business details
- Banking information
Upload your products
From the TikTok Shop dashboard, you can upload your products with photos, descriptions and prices. It is important that the photos are of good quality and that the descriptions are clear and appealing.
Use TikTok to showcase your products
This is where TikTok differs from other platforms. It’s not just about posting products, it’s about creating content that shows them in action.
Some content ideas:
- Product unboxing
- Quick reviews
- Usage tutorials
- Live demonstrations
4. Offer promotions and coupons
TikTok Shop allows you to offer discounts and coupons to encourage purchases.
5. Collaborate with creators
You can partner with influencers to get them to recommend your products and increase the reach of your store.
Tips for selling more on TikTok Shop
1. Post videos frequently
The TikTok algorithm rewards creators who post content consistently.
2. Take advantage of live streams
Lives allow you to showcase your products in real time and answer customer questions instantly.
3. Use trending music and effects
Videos that use popular music are more likely to go viral.
4. Respond quickly to comments
Quick attention builds trust and can close sales in minutes.
5. Show behind the scenes
Audiences love to see how orders are packed or how products are made.
Conclusion
TikTok Shop is a great opportunity for any entrepreneur who wants to sell online and reach a global audience quickly.
If you want to create your own online shop without paying sales commissions, at Neolo we offer you everything you need to start selling, with fast and personalised WhatsApp support and a 30-day free trial.
Take advantage of this new trend and start selling your products online today with TikTok Shop and Neolo Shop.