Back-to-school season represents a great opportunity to sell school supplies online, as thousands of families look for practical and affordable items every year. Here we explain what products to offer and how to start your business with a simple platform and no extra costs, to maximize your sales this season.
If you’re considering what products to sell for back to school, demand is focused on essential items such as backpacks, notebooks, and school supplies that make returning to the classroom easier.
The ideal solution is to create an online bookstore where you can offer these products efficiently.
Popular products for back to school
Understanding which school items sell best is key to preparing your inventory.
Based on recent trends, focus on products that combine functionality and appeal, especially those that meet the daily needs of students of all ages.
Essential and high-demand items
These are the products that lead sales during back-to-school seasons, according to data from platforms such as Amazon. Include them in your online bookstore to capture searches such as “school supplies” or “back-to-school products.”
- Backpacks that are durable and ergonomically designed, ideal for carrying books and devices.
- Notebooks and planners without dates, which allow for personalization and are popular among college students.
- Colored pencils and markers, essential for encouraging creativity in children and teenagers.
- Reusable water bottles, a practical accessory that has gained ground due to its focus on sustainability.
Emerging products and trends for 2026
The trends for 2026 point to eco-friendly and technological items, which respond to an increasingly environmentally conscious and connected audience.
- Stationery made from recycled materials, such as biodegradable notebooks, which appeal to families concerned about environmental impact.
- Digital accessories, such as tablet cases and portable printers, are popular among college students.
- Sports uniforms and comfortable shoes combine fashion with functionality for everyday school life.
- Organization kits, such as zippered pencil cases and themed piñatas, sell well on social media.
A real-life example is the rise of backpacks with viral designs on Instagram, where brands such as ZUP report record sales by aligning themselves with popular themes such as Minecraft or Hello Kitty.
Tips for selling these products online
Selling online requires strategies that go beyond the basics, especially if you want to stand out in a competitive market. Think about how to make your online bookstore accessible and attractive, focusing on the customer experience.
To optimize your business, use tactics that integrate digital marketing and data analysis. Remember that platforms such as Neolo Shop make this easy, with no sales commissions and a free one-month trial so you can explore without pressure.
- Analyze past search data to predict peaks in demand, such as an increase in “sports uniforms” in northeastern Latin America.
- Create differentiated sections on your site, such as “eco-friendly products” or “primary school kits,” to guide the buyer and reduce cart abandonment.
- Offer temporary discounts on social media targeted at parents and students, which can increase traffic by 30% according to studies.
Tips to stand out
One little-explored tip is to integrate personalized teaching materials, such as downloadable templates for teachers, which generate recurring sales by building loyalty among educators.
Another is to use geolocation in ads to focus on regions with specific school calendars, such as the return to school in US, avoiding saturating markets outside of the season.
Finally, collaborate with local influencers for authentic reviews, an approach that multiplies visibility without large budgets.
Conclusion
In summary, back-to-school products such as backpacks, eco-friendly notebooks, and tech accessories are ideal for selling online, taking advantage of high seasonal demand.
With a well-structured online bookstore, you can easily attract customers and grow your business. Neolo Shop offers you the perfect tool to get started, with no commissions and a free trial.
Frequently Asked Questions (FAQs)
What are the most profitable products to sell for back-to-school?
The most profitable include backpacks and colored pencils, as they have high margins and constant demand.
How do I start an online bookstore for school supplies?
Choose a simple platform like Neolo Shop, upload your inventory, and promote on social media to attract initial traffic.
What trends should I follow for 2026?
Focus on sustainability and technology, such as recycled stationery and device cases, to differentiate yourself.
Do I need a large inventory to get started?
No, start with 10-15 key products and expand based on actual sales to minimize risk.