Summer in the United States is a busy shopping season. The heat, school vacations, travel, and outdoor events create business opportunities that are worth taking advantage of.
If you are looking for clear and concrete ideas to sell in summer and generate income, here are the most profitable ones, along with practical tips to get started.
1. Summer clothing and accessories
What sells well?
- Swimwear (for all ages)
- Shorts, tank tops, and light dresses
- Sunglasses, caps, and hats
- Sandals and flip flops
Practical tip:
Don’t just target big brands. There are niches such as sustainable clothing, plus sizes, and inclusive swimwear that are growing fast. Offer variety and differentiate yourself by style, message, or price.
2. Outdoor activity products
What people are looking for most:
- Folding chairs, coolers, and umbrellas
- Picnic and camping gear
- Inflatable pools and water toys
- Bicycles, scooters, and skateboards
Practical tip:
Look for suppliers that ship quickly within the US. Many customers buy because they need the product right now, to use that weekend.
3. Refreshing drinks and snacks
Ideas for selling online or at fairs:
- Artisanal iced teas, lemonades, or natural juices
- Vegan, keto, or gluten-free snacks
- DIY kits for making popsicles or smoothies
Practical tip:
If you are going to sell food products, check local regulations. You can start with dropshipping or non-perishable products.
4. Patio and garden decor
With the nice weather, many people are investing in improving their outdoor space.
Popular products:
- LED garden lights
- Hammocks and outdoor furniture
- Decorative planters and plants
- Natural insect repellents
Helpful tip:
Make bundles that combine several items. For example: “Basic patio lighting kit.” This increases the average ticket size.
5. Travel and vacation accessories
Short road trips and family vacations are common in the summer.
What to sell:
- Luggage organizers and personalized tags
- Travel pillows and thermos bottles
- Travel games for kids
- Waterproof backpacks
Helpful tip:
Create useful content on social media: travel lists, packing tips, etc. That attracts traffic to your store and positions your brand.
6. Personalized products for events
Weddings, birthdays, baby showers, pool parties… summer is peak season for celebrations.
What sells:
- Personalized cups, group T-shirts, towels with names
- Themed decorations (luau, sunset party, etc.)
- Party kits (balloons, garlands, accessories)
Practical tip:
Invite your customers to upload photos using your products. This generates social proof and trust.
7. Sun protection and skin care
With more sun exposure, there is an increase in demand for skin care products.
Key products:
- Sunscreen (physical and chemical)
- After-sun lotion, aloe vera gel
- Lip balm with SPF
- UV-protective hats
Helpful tip:
Explain the benefits of each product in your descriptions. Many people don’t know the difference between SPF 30 and 50.
8. Seasonal digital products
If you don’t want to deal with physical inventory, there are good digital options too.
What you can sell:
- Summer recipe guides
- Travel or vacation planners
- Digital party cards
- Quick courses to learn something on vacation (photography, yoga, etc.)
Practical tip:
Offer immediate access after purchase. Use automatic delivery platforms as part of your online store.
Recommendation: create your online store with Neolo Shop
If you want to take advantage of the summer to sell, you need a store that works seamlessly. With Neolo Shop, you can create your online store in minutes. It’s ideal for selling both physical and digital products.
Benefits of using Neolo:
- We don’t charge commissions on sales
- You get a 30-day free trial
- You can use your own domain
- We help you every step of the way with fast, friendly support via WhatsApp
It doesn’t matter if you’re just starting out or already selling on social media: having your own online store gives you more control, a better presentation, and more confidence for your buyers.
Conclusion
Summer is one of the best times to sell in the United States. But it’s not just about selling anything. Look at what people really need this season and adapt your offering. Choose products that you can handle well, add value with service and presentation, and don’t miss out on the opportunity.