What to sell online in 2025: 25 online business ideas

If you’re here, it’s because you know that e-commerce is constantly growing and you want to take advantage of it. At Neolo Shop, as an online store creation platform, we understand your desire to start your own business, to generate income from home or to scale up your current business. That’s why we’re bringing you 25 specific and profitable ideas so you know what to sell online in 2025, with practical advice to help you take the first step today. Plus, we’ll give you some current figures that will motivate you to take the plunge once and for all.

E-commerce is having an incredible moment. According to Statista, in 2023 global e-commerce grew by 19.5% in retail sales, and is expected to account for 25% of the total by 2027. That’s billions of dollars at stake, and you can have a share. So grab your coffee, take notes and let’s get started.

1. Organic and sustainable products

People are increasingly aware of the environment. Sell products such as reusable bags, bamboo straws or biodegradable toothbrushes. Tip: use real photos of your products in action and highlight organic certifications on your Neolo Store online shop to build trust.

2. Curated second-hand clothing

Upcycling is in fashion. Look for unique pieces in local markets, give them a special touch and sell them online. Tip: create a “stories” section in your shop to tell the origin of each garment, that connects with customers.

3. Healthy food kits

With the healthy food market valued at USD 936.7 billion in 2021 and projected to reach USD 1326.84 billion by 2028 (Brand Essence Research), subscription kits with organic ingredients are a hit. Tip: offer customizable options in your store and use automatic recurring shipments.

4. Personalized pet accessories

There are over a billion pets in the world (Health For Animals), and their owners spend without hesitation. Sell engraved collars or beds with names. Tip: integrate a form into your online store so that they can upload their pet’s name when they buy.

5. Korean skincare products

Imported beauty products continue to grow. Import face masks or creams and sell them to a specific niche. Tip: use short videos on social media showing how they are used and link them to your Neolo store.

6. Handmade home decor

Handmade candles, flower pots or paintings have a great market. Tip: show the creation process in your store so they can see the value of handmade items.

7. Educational toys for children

With parents looking for educational options, sell puzzles or science kits. Tip: add detailed descriptions in your store about the educational benefits of each product.

8. Sustainable sportswear

Eco-friendly fitness fashion is booming. Sell leggings or tops made from recycled materials. Tip: include an accurate size guide in your store to avoid returns.

9. Cheap tech gadgets

Cheap cables, cell phone holders and headphones are always in demand. Tip: offer combo packs in your Neolo store to increase the average ticket.

10. Indoor plants and growing kits

Urban agriculture is growing in cities. Sell succulents or seed kits. Tip: add downloadable PDF instructions with the purchase.

11. Products for gamers

The gaming industry in Latin America has a turnover of around USD 6 billion (Statista). Sell personalized mousepads or LED lights. Tip: use high-quality images in your shop to attract this visual audience.

12. Minimalist jewelry

Simple but elegant rings or necklaces are a profitable classic. Tip: offer personalized engravings as an extra option in your online shop.

13. Artisanal coffee subscriptions

Specialty coffee is on trend. Create monthly plans with single-origin beans. Tip: detail the origin and flavor of each product in your shop.

14. Eco-friendly cleaning products

Chemical-free soaps and detergents have a loyal market. Tip: use customer reviews in your shop to show real results.

15. Organic baby clothes

Young parents are looking for natural fabrics. Sell organic cotton onesies or pajamas. Tip: include a growth chart in your store to make shopping easier.

16. Accessories for working from home

With telecommuting on the rise, sell desk organizers or ergonomic stands. Tip: bundle several products in your Neolo store.

17. Downloadable digital products

Ebooks, templates or music have zero shipping costs. Tip: use the automatic download option in Neolo Shop so that the customer receives their purchase instantly.

18. Sustainable travel items

Reusable bottles or eco-friendly backpacks are ideal for travelers. Tip: show how they are used in different destinations in your shop.

19. Natural supplements

Vitamins and superfoods are in demand. Tip: explain specific benefits in your shop descriptions and avoid exaggerated promises.

20. Comfortable sleepwear

Soft and original pyjamas sell all year round. Tip: launch themed collections for each season in your online shop.

21. Bicycle accessories

With sustainable mobility on the rise, sell lights or locks. Tip: include reviews from cyclists in your shop to give it credibility.

22. Modern board games

Perfect for family gatherings. Tip: upload short videos to your shop showing how each one is played.

23. Men’s grooming products

Beard creams or kits have a loyal following. Tip: target a young male niche with modern designs in your shop.

24. Video game inspired fashion

T-shirts or sweatshirts with classic game designs. Tip: use subtle references so as not to infringe rights and highlight them in your shop.

25. Specialized online courses

If you know something unique, sell it on video or PDF.

Tip: create a landing page on Neolo with a free preview to hook them in.

Why launch now (numbers that will excite you)

E-commerce is not a fad, it is the present and the future. In 2024, the cyber security market (which protects online stores) will reach USD 185.7 billion, and by 2029 it is expected to reach USD 271.9 billion (Statista). That means more people are confident about shopping online, and you can be there to sell to them.

In addition, 55% of consumers are willing to pay more for sustainable products (The Round Up), a fact that supports several of our ideas.

Practical tips to get started with Neolo Store

  • Choose a clear niche: Don’t sell everything, focus on what you know or are passionate about.
  • Set up your shop quickly: With Neolo Shop, you can have everything ready in 10 minutes, without any technical complications.
  • Use social networks: Link your shop to Instagram or TikTok and upload daily content to attract traffic.
  • Try with little risk: Start with 5-10 products and adjust according to what sells the most.
  • Take advantage of the automations.
  • No sales commissions!

We know that being an entrepreneur is a little scary, but we also know that you have what it takes. 2025 is just around the corner, and with these ideas and the support of Neolo Shop, you can turn your dream into a profitable reality. What are you waiting for? Create your store today and start selling to the world.


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