If you are an entrepreneur or merchant with a growing online store , you know that social media is an essential component to boost your business.
Facebook and Instagram are 2 powerful platforms, belonging to Meta, that allow you to connect with your audience in a meaningful way and increase your sales. But did you know that the timing of your content is crucial to maximize its impact?
In this article, we’ll help you discover the best time to post on Facebook and Instagram and make the most of these platforms.
Knowing your global audience
In the world of e-commerce, the audience is diverse and dispersed across the globe.
With Neolo Shop, you have the advantage of reaching potential buyers from all over the world, and this means that your audience can be in different time zones. To get the most out of your Facebook and Instagram presence, it’s essential to understand your audience and adapt your posting strategy to their local times.
Facebook: ideal times
Early morning:
Morning hours are a good time to reach people who are checking their networks before starting their day. Posting between 7 and 9 a.m. at your audience’s local time can be effective.
Lunchtime:
The lunch period, usually between 12 and 1 p.m., is another good time, as people often check their social networks while eating lunch or taking a break.
Afternoon/evening:
Between 6 and 9 p.m. is usually an effective time to reach a wider audience, as people are relaxing after a day’s work.
Remember that Facebook audiences tend to be more active on weekdays than on weekends. Also, testing posts on specific days and times can help you determine which works best for your business.
Also keep in mind that Meta in its Business Manager offers you some key times to post, according to your followers’ engagement and interaction with your page or profile.
Instagram: Key moments.
Noon:
Around noon, between 11 a.m. and 1 p.m., is a good time to post on Instagram. People often use the platform during their lunch hour.
Afternoon:
The afternoon, specifically between 3 and 4 p.m., is a time when many people check their Instagram accounts.
Evening:
Similar to Facebook, evenings, between 7 and 9 p.m., are an optimal time to post on Instagram. People tend to relax and browse their feed.
Instagram is a very visual platform, so the quality of your images, videos and the creativity of your posts are essential. Also, use Instagram stories to keep your audience engaged throughout the day.
Advantages of having your store on Neolo Shop
As a merchant, it’s essential to take advantage of every advantage you can get to stand out in the market.
With Neolo Shop, you have the advantage of paying no commissions per sale, a 30-day trial period to experiment without commitment, and the option of a paid plan with a custom domain. This flexibility allows you to focus on growing your business without worrying about hidden costs.
Plus, our customer service is exceptional. If you have any questions or need help, you can reach us via WhatsApp and we’ll get back to you as soon as possible. We are here to support you in every step of your entrepreneurial journey.
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The winning strategy
Ultimately, the “best” times to post on Facebook and Instagram will vary based on your audience and your niche market.
Track your analytics and test to determine which times are most effective for your business.
Remember that consistency is key. Maintain a regular publication schedule and permanent interaction with your audience.
With Neolo and a well thought out strategy, you can conquer social media and increase your online sales.
Keep experimenting, learning and growing! Together, we can take your business to the next level.