Labubu dolls, created by POP MART and designed by artist Kasing Lung, have become a global phenomenon among collectors and lovers of fashion dolls. Their unique design, with pointed ears, large eyes, and a mischievous touch, makes them ideal for resale, especially in the United States, where demand continues to grow.
If you are an entrepreneur looking to enter the world of online Labubu reselling, this guide will help you find the best sources to buy Labubu and resell successfully. Here we explain everything step by step, with practical tips and little-known strategies to stand out in the market.
What are Labubu and why are they ideal for reselling?
Labubu are collectible vinyl figures that are part of POP MART’s The Monsters series. Their popularity exploded thanks to celebrities such as Lisa from Blackpink, or Rihanna, who have shown these dolls on social media, driving up demand.
These figures are often sold in mystery boxes (blind boxes), which adds an element of surprise that appeals to collectors. Reselling Labubu is a business opportunity because:
- High demand: Limited editions sell out quickly, increasing their value on the secondary market.
- Diverse audience: They appeal to young collectors, teenagers, and adult fans of pop culture.
- Profit margin: Rare figures can be resold for up to 5 times their original price.
Key features of Labubu
Before buying, learn about the features that make these trendy dolls unique:
- Distinctive design: Pointed ears, quirky smile, soft fur, and movable head.
- Special editions: Series such as Space Adventure, Macaron, and Coca-Cola are highly sought after.
- Authenticity: The originals have high-quality packaging and precise details, unlike counterfeits.
Where to buy Labubu in the US for resale?
Finding reliable sources to buy Labubu and resell in the United States requires care to avoid counterfeits and maximize profits. Here are the best options, from official stores to resale platforms.
1. Official POP MART store
The safest source for original Labubu is the official POP MART store. In the US, POP MART has a growing presence with physical stores and an online platform.
- Pros:
- Guaranteed authenticity.
- Access to exclusive releases and limited editions.
- Fast shipping from warehouses in the US.
- Disadvantages:
- Limited stock, especially for popular series.
- Higher prices than on secondary markets.
- Little-known tip: Subscribe to the POP MART USA newsletter to receive alerts about restocks and new collections. Also check out their Pop Up Stores in cities like Los Angeles or New York, where they often release exclusive figures.
2. Reliable e-commerce platforms
Large marketplaces such as Amazon and eBay offer a wide variety of Labubu, but caution is required to avoid counterfeits.
- Amazon:
- Look for sellers with high ratings (4.5 stars or more) and check reviews to confirm authenticity.
- Real example: In 2025, users reported successful purchases of the Macaron series on Amazon, but recommended checking for the POP MART seal on the packaging.
- Pro tip: Use the “Ask the seller” feature to request photos of the packaging before purchasing.
- eBay:
- Ideal for finding rare or discontinued figures, but check the seller’s reputation (minimum 98% positive ratings).
- Example: Users on X have shared that they were able to purchase limited edition Labubu figures on eBay for $50-$100, then resell them for $200-$300.
- Little-known tip: Set up alerts on eBay for keywords such as “original Labubu” or “POP MART blind box” to be the first to find deals.
3. Specialized brick-and-mortar stores
Some collectibles stores in the US sell original Labubu, especially in large cities.
- Hot Topic and BoxLunch: These chains often have POP MART sections with Labubu figures. Check their websites for availability at nearby stores.
- Pop culture stores: Places like ThinkGeek or anime stores in malls may have limited stock.
- Tip: Visit collectible fairs or toy conventions (such as Toy Fair in New York) to find authorized dealers with competitive prices.
4. Social media and local resellers
Platforms like TikTok and Instagram are hot spots for finding Labubu, but they come with risks.
- TikTok: Search for hashtags like #LabubuUSA or #PopMartUSA to discover sellers or collectors who share physical store locations. Example: User @buscando.joyitas showed a POP MART Pop Up Store near Dallas.
- Instagram: Follow official POP MART accounts or trusted resellers. Always ask for proof of authenticity (photos of the packaging or receipt).
- Little-known tip: Join Facebook groups for Labubu collectors in the US. Some members sell figures at reasonable prices to avoid eBay or Amazon fees.
5. International markets (with caution)
If you can’t find the figure you want in the US, you can explore international stores such as AliExpress or the global POP MART website.
- AliExpress: The official POP MART store on AliExpress is reliable, but shipping can take weeks.
- Asian sites: Platforms like Taobao offer lower prices, but you’ll need a middleman for shipping to the US.
- Warning: Avoid unofficial sites advertising “POP MART Mexico” or similar, as they don’t guarantee authenticity.
- Unique tip: Use services like Superbuy to buy on Taobao; they let you inspect product photos before shipping.
How to identify an original Labubu for resale
Authenticity is key to selling Labubus with confidence. Counterfeits can damage your reputation as a reseller. Here are some signs to identify an original Labubu:
- Packaging: Originals have high-quality boxes with the POP MART logo and sharp details.
- Materials: The vinyl is soft, with precise finishes and no rough edges.
- Price: If the price is much lower than average ($20-$50 for standard figures), it is likely to be fake.
- Certificate: Some editions include a certificate of authenticity; ask the seller for it.
Scan the QR code on the packaging with the POP MART app to verify its legitimacy. Few resellers know about this feature.
Strategies for successfully reselling Labubu online
Once you have your Labubu, the next step is to resell them online effectively. Here are some optimized strategies to maximize profits:
1. Choose the right platform
We recommend selling by creating your own online store on Neolo Shop. It’s a platform you can try for free and doesn’t charge commissions on sales.
- Tip: Create a profile on Depop to reach Generation Z, who love fashion dolls and pay well for limited editions.
2. Optimize your listings for SEO
To make your products appear on Google or sales platforms:
- Use the keyword buy Labubu resell in the title and description.
- Include secondary words such as sell Labubus, Labubu dolls, online store.
- Example title: “Original Labubu Macaron Series – POP MART Collectible Doll for Resale.”
3. Take advantage of social media
- Post attractive photos on Instagram with hashtags such as #LabubuForSale or #PopMartUSA.
- Create short videos on TikTok showing the unboxing of your Labubu to attract buyers.
- Little-known tip: Offer “mystery packs” with several Labubu at a reduced price; this encourages multiple purchases.
4. Calculate profit margins
- Average cost: $20-$50 per figure in the US (up to $100 for rare editions).
- Resale price: $50-$300, depending on rarity and demand.
- Example: A Coca-Cola Series figure purchased for $40 can be resold for $150 if it is in perfect condition.
Common mistakes when reselling Labubu and how to avoid them
- Buying fakes: Always verify authenticity before buying in bulk.
- Ignoring trends: Follow social media to find out which series (such as Wings of Fortune) are on the rise.
- Excessive markups: Research prices on eBay or Mercari so you don’t scare away buyers.
- Unique tip: Don’t buy large quantities of a single series without confirming demand on collector forums like Reddit.
FAQs about buying and reselling Labubu in the US
1. Is it legal to resell Labubu in the US?
Yes, as long as you purchase original products and declare your income if you sell on a large scale. Check local tax laws to avoid problems.
2. How much can I earn by reselling Labubu?
It depends on the rarity. Common figures generate $20-$50 profit per unit, while limited editions can exceed $200.
3. Where can I get Labubu wholesale?
Contact authorized POP MART distributors or use platforms such as Alibaba (with caution). Always verify authenticity.
4. How do I avoid buying fake Labubu?
Buy from official stores, check packaging, and use the POP MART QR code to verify. Avoid prices that are too low.
5. Which Labubu series are the most sought after?
Series such as Macaron, Space Adventure, and Coca-Cola are in high demand in 2025.
Conclusion: Your opportunity to shine in the Labubu resale market
Reselling Labubu in the US is an exciting opportunity for entrepreneurs who want to take advantage of the faux doll boom.
Buying from reliable sources such as the official POP MART store, Amazon, or eBay, and following optimized resale strategies will allow you to build a profitable business.
Remember to verify authenticity, use social media to promote yourself, and stay on top of market trends. With patience and the tips in this guide, you’ll be ready to conquer the world of online retail and sell Labubus successfully.
Get started today!