Having a logo is one of the first steps in building a brand. It doesn’t matter if you’re starting a small business or already have an active online store: a good logo gives you identity, professionalism, and helps people remember you.
But if you’re just starting out and don’t want to spend money on a designer, there are free and easy-to-use tools that allow you to create your own logo without any prior design knowledge.
In this article, we’ll show you where to create your own logo for free, with practical, simple options in Spanish. You don’t need to download anything or spend hours learning how to use them.
What makes a good logo?
Before choosing a tool, it’s important to be clear about what elements your logo should have:
- It should be simple: less is more. An overloaded logo doesn’t look professional.
- It should be legible in different sizes: on a business card, on social media, or in the header of your online store.
- It should reflect your brand: think about whether you want it to look modern, classic, fun, serious, etc.
- It should work in black and white: in case you ever need it for basic printing or simple backgrounds.
Free tools to create your own logo
Below are some online tools you can use from your computer or cell phone. They are free, easy to use, and designed for people without technical knowledge.
1. Canva
Ideal if you want a variety of styles and customization.
Canva is a graphic design platform that has a specific section for logos. You can use predesigned templates and modify them to your liking: change colors, text, fonts, and icons.
Advantages:
- Modern templates adapted to different industries.
- Very easy to use, even if you’ve never designed anything before.
- Allows you to download the logo in PNG, JPG, and PDF formats.
How to use it:
- Go to Canva and create a free account.
- Type “logo” in the search bar.
- Choose a template you like.
- Customize colors, text, and icons.
- Download it for free with no background.
👉 Practical tip: if you are going to use the logo in your online store, try to keep the background white or transparent so that it looks good on all devices.
2. Looka (formerly Logojoy)
Ideal if you want a modern logo in just a few minutes.
Looka works as an automatic generator: you enter your brand name, choose styles you like, and the platform automatically generates logos.
Advantages:
- Very fast.
- Gives you ideas if you don’t know where to start.
- Clean interface in Spanish.
How to use it:
- Go to looka.com and follow the steps to create a logo.
- Choose styles, colors, and icons.
- Try out the different options it suggests.
💡 Important: Looka lets you create your logo for free, but you have to pay to download it in high resolution. Even so, you can use it as a reference or for inspiration and then recreate it in Canva.
3. Hatchful
Ideal if you want a professional logo without any effort. Hatchful is a free tool.
Advantages:
- Completely free, even for high-quality downloads.
- Very easy: you complete a questionnaire and it gives you options.
- Includes kits with different versions of the logo for social media.
How to use it:
- Go to the Hatchful website and select your industry.
- Choose the style you want (modern, elegant, fun, etc.).
- Enter your brand name.
- Choose the logo you like best and download it for free.
🎯 Helpful tip: Hatchful delivers your logo in a ZIP file with all the versions you can use on social media, as a favicon, header, etc.
4. LogoMakr
Ideal if you want complete control over the design.
LogoMakr allows you to create a logo from scratch. It’s a good option if you already have an idea in mind and want to bring it to life yourself.
Advantages:
- Free and easy-to-use editor.
- Thousands of free icons and shapes.
- You can see how your logo looks on cards, banners, etc.
How to use it:
- Go to Logomakr.
- Use the icon search engine and combine with text.
- Adjust sizes, colors, and positions.
- You can download a free (low-resolution) version or pay for a more complete version.
🧠 Helpful tip: Use LogoMakr to sketch out ideas, even if you plan to use another tool to create the final version.
5. DesignEvo
Ideal if you want to see lots of options and don’t want to register.
DesignEvo has over 10,000 pre-designed templates that you can edit directly in your browser. You don’t need to register to start trying it out.
Advantages:
- Wide variety of designs classified by category.
- No account required to get started.
- Free PNG export (with basic resolution).
How to use it:
- Go to Designevo
- Choose a template and start editing.
- Modify text, icons, and colors.
- Download it for free in standard resolution.
✔️ Tip: If you need a quick and functional logo to get you started, this is one of the simplest options.
Extra tips to make your logo work for your online store
Since you’re about to launch or improve your online store, here are some extra tips to get the most out of your logo:
- Use the logo on all your channels: social media, your store header, invoices, email signatures, etc.
- Make sure it looks good on both white and dark backgrounds.
- Save several versions: with a transparent background, in black and white, horizontal, and square.
- Avoid using images with a lot of detail: when the logo is shrunk, it loses quality and legibility.
Conclusion: creating a logo is easier than you think
You don’t need to be a designer or have a budget to create a logo that represents your brand. With the tools we’ve shared, you can do it in minutes and have a clear visual identity from day one.
The important thing is that your logo represents you and accompanies the growth of your online store. If you want to invest in a professional redesign later on, that’s perfect. But to get started, these free solutions work very well.
Bonus: Neolo helps you launch your store with everything you need
If you already have your logo, the next step is to get your online store ready to sell. With Neolo Shop you can:
- Create your store without paying sales commissions.
- Try it free for 30 days.
- Have your own domain for your website and emails.
- Receive fast, friendly support via WhatsApp.
Starting a business doesn’t have to be complicated. With the right tools, everything becomes simpler.